Lead Digital Experience Designer

AT&T; El Segundo (CA); On-site; USD 144,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k)

Paid Time Off & Holidays

Tuition reimbursement

Job summary

AT&T seeks a Lead Digital Experience Designer in El Segundo, CA. This role leads the visual design of responsive marketing and ecommerce experiences on att.com, leveraging a component-based system to craft compelling digital stories.

You will collaborate with copywriters, strategists, and implementation teams to ensure on-brand, accessible experiences that drive conversions. You will direct typography, imagery, and layout, while partnering with developers for polished QA and handoff.

Qualifications

• 5+ years of web/digital marketing or ecommerce design experience.
• Portfolio showing responsive marketing pages and component-based design.
• Expert in visual craft: typography, layout, imagery, color, and art direction.
• Strong experience with design systems, reusable components, and design handoff.
• Knowledge of HTML/CSS and browser inspection tools for visual QA.

Responsibilities

• Lead concept and visual design for responsive marketing and ecommerce experiences on att.com.
• Design within a component-based web design system.
• Translate briefs into on-brand, accessible digital experiences that drive action.
• Partner with copywriters, strategists, and implementation teams from concept to launch.
• Provide mentorship and advance digital design standards across teams.

Skills

Web design

Marketing pages

Visual hierarchy

Figma

Photoshop

HTML/CSS

Communication

Tools

Figma

Photoshop

Design systems

Job description

Lead Digital Experience Designer### Lead Digital Experience DesignerApply: Office Worker (NOT Remote): El Segundo, California: Full time: Posted Today: End Date: October 29, 2026 (8 days left to apply): R-124162*This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.* The **lead digital experience designer**is responsible for conceptualizing and designing visual marketing solutions from concept to finish. They lead design decision-making to uphold a consistent look and feel on att.com. This is a visual web design role focused on marketing and ecommerce—not a product design or print design role.We’re looking for a **senior visual web designer** who knows how to turn marketing strategy into polished, high-performing digital experiences. You’ll lead the visual design of **component-driven marketing and ecommerce experiences on att.com**, combining exceptional graphic design craft with a strong understanding of responsive web design, merchandising and conversion.You’ll work within an established design system to transform complex products, promotions and offers into compelling digital stories—from campaign landing pages and promotional modules to product and offer experiences. You should be equally comfortable establishing visual hierarchy in Figma, art directing imagery, compositing in Photoshop and partnering with implementation teams to make sure the final experience matches the creative vision.**This is a hands-on visual web design role focused on marketing and ecommerce—not a traditional product design, UX research or print design role.**### What you’ll do* Lead concept and visual design for **responsive marketing and ecommerce experiences on att.com**, including landing pages, promotional experiences, product storytelling and campaign creative.* Design within and help evolve a **component-based web design system**, selecting and composing reusable modules to create clear marketing hierarchy, compelling storytelling and effective paths to purchase.* Bring exceptional **visual craft** to typography, layout, imagery, color and art direction; composite and retouch imagery to create polished campaign and merchandising assets.* Translate marketing briefs, products and complex offers into digital experiences that are **on-brand, accessible, mobile-first and designed to drive customer action**.* Partner closely with copywriters, marketers, strategists, producers and implementation teams from concept through launch, including **design handoff and visual QA of live experiences**.* Provide creative direction and mentorship to other designers while helping advance digital design standards, tools and best practices.### What you’ll bring* 5+ years of professional **web, digital marketing, ecommerce or digital agency design experience**, with experience leading creative work.* A portfolio demonstrating exceptional **visual web design**, including responsive marketing pages, ecommerce or merchandising experiences, component-based page design, typography, image compositing and art direction.* Expert proficiency in **Figma and Photoshop**, including experience working with reusable components, libraries and established design systems.* Advanced visual-design skills across **typography, composition, hierarchy, color and imagery**, plus strong Photoshop compositing and retouching capabilities.* Experience designing responsive experiences and collaborating with developers or content implementation teams; working knowledge of **HTML/CSS and browser inspection tools** sufficient to perform visual QA.* Strong communication, presentation and creative-leadership skills, with the ability to manage multiple fast-moving projects.### Preferred* Experience designing for a **large-scale ecommerce or consumer marketing website**.* Experience with Adobe Firefly or other AI-assisted creative tools.* Familiarity with accessibility standards for web experiences.* Experience with motion, After Effects, 3D or interactive prototyping.* Experience with Workfront or a similar creative workflow platform. Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of EmploymentContact with Customers/Candidates/ClientsSafety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)Handling/Proximity to Sensitive InformationOur Lead UI Designer jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.**Joining our team comes with amazing perks and benefits:*** Medical/Dental/Vision coverage* 401(k) plan* Tuition reimbursement program* Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)* Paid Parental Leave* Paid Caregiver Leave* Additional sick leave beyond what state and local law require may be available but is unprotected* Adoption Reimbursement* Disability Benefits (short term and long term)* Life and Accidental Death Insurance* Supplemental benefit programs: critical illness/accident hospital indemnity/group legal* Employee Assistance Programs (EAP)* Extensive employee wellness programs* Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone**Weekly Hours:**40**Time Type:**Regular**Location:**El Segundo, California**Salary Range:**$143,800.00 - $215,800.00