Lead Designer, Graphic & Prints - HOKA Apparel

HOKA; Portland (OR); Hybrid; USD 109,000 - 147,000; Full time

Benefits offered by this job

Competitive pay

Bonuses

Financial planning

Time off

Discounts

Growth opportunities

Health and wellness

Job summary

Deckers Brands, home of HOKA, is seeking a Lead Designer for Graphics & Prints in its Portland hybrid studio. You will drive bold, disruptive apparel graphics, accelerate the refresh engine, and push product storytelling across categories, translating insights into design from concept to final product.

You will partner with product, merchandising, and marketing to deliver cohesive narratives, manage multiple calendars, and contribute to seasonal toolboxes and direction.

Qualifications

• Degree in graphic design, product design, or related field.
• 4–8 years of experience in apparel graphic design, with a focus on men’s and women’s performance product.
• Advanced understanding of graphic and allover print process, application, and technique.
• Strong knowledge of apparel construction, materials, and product process.
• Proficient in Adobe Illustrator, Photoshop, PowerPoint, and Lucid.
• Familiarity with generative AI platforms such as Midjourney or Vizcom.

Responsibilities

• Lead graphics and allover print design execution on priority projects.
• Develop graphics and allover print solutions across apparel and accessories.
• Support seasonal briefs, franchise concepts, and optioning strategies.
• Manage multiple creation calendars across inline, collaborations, SMU projects, and handoff process.
• Collaborate with leadership and cross-functional partners to build seasonal toolboxes and application strategies.
• Partner with product design, material design, development, merchandising, and marketing to deliver cohesive product stories.
• Support seasonal design strategy and contribute to category direction.
• Collaborate with apparel, accessories, material, and digital design teams to deliver a holistic product POV.
• Explore unbriefed opportunities that push HOKA expression and innovation.

Skills

Graphic design

Print design

Trend translation

Collaboration

Education

Bachelor's degree in graphic design or related field

Tools

Adobe Illustrator

Adobe Photoshop

PowerPoint

Lucid

Midjourney

Vizcom

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Lead Designer, Graphic & Prints - HOKA Apparel

Reports to: Director, Color Design - HOKA Apparel

Location: Portland, OR (Hybrid)

Typically 3 times per week in office, Tuesday – Thursday

The Role

As the Lead Designer, Graphics (Apparel and Accessories) at HOKA, you’ll be at the forefront of redefining apparel through bold, disruptive design. You’ll accelerate the apparel refresh engine, deliver newness and speed to market, and drive growth across all categories. Sitting at the intersection of design, product, and merchandising, you’ll elevate graphics as a tool for storytelling, product differentiation, and consumer impact. Your strong point of view and ability to translate insights into meaningful solutions will drive clarity and momentum from concept through final product.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Lead graphics and allover print design execution on category priority projects
• Develop graphics and allover print solutions across apparel and accessories
• Work against seasonal project briefs and franchise concepts, supporting new creation, refresh, and optioning strategies
• Manage multiple creation calendars across inline, collaborations, SMU projects, and own the graphic and allover print schematic handoff process
• Collaborate with direct team leadership and cross-functional partners to build seasonal toolboxes and application strategies aligned to creative direction
• Partner with product design, material design, development, merchandising, and marketing to deliver cohesive product stories
• Support seasonal design strategy and contribute to category-level direction
• Collaborate with apparel, accessories, material, and digital design teams to deliver a holistic product point of view
• Explore unbriefed opportunities that push HOKA expression and innovation

Who You Are

• Degree in graphic design, product design, or related field
• 4–8 years of experience in apparel graphic design, with a focus on men’s and women’s performance product
• Advanced understanding of graphic and allover print process, application, and technique
• Strong knowledge of apparel construction, materials, and product process
• Strong understanding of color, palette usage, and application
• Ability to translate trends and consumer insights into product-relevant graphic strategies
• Proficient in Adobe Illustrator, Photoshop, PowerPoint, and Lucid
• Familiarity with generative AI platforms such as Midjourney or Vizcom
• Strong communication and collaboration skills
• Portfolio demonstrating graphic and print direction, trend, and product execution

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$108,700.00 - $146,700.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in:

Portland, Oregon

Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.