Lead Designer, Brand and Creative

Fanatics; Los Angeles (CA); On-site; USD 180,000 - 225,000; Full time

Job summary

Fanatics, a global sports merchandising platform, seeks a Senior Brand Lead Creative for Topps.com. You will define and elevate the creative vision across web, campaigns, and digital storytelling, partnering with brand managers and cross-functional teams to bring trading cards to life online.

We want a visionary yet hands-on leader who can set bold direction, deliver design with scale, and raise the bar for the brand in the digital space.

Qualifications

• 7+ years of experience in design and creative direction for consumer-facing digital experiences.
• 3+ years leading and mentoring creative teams.
• Experience building digital brands and commerce-driven creative with scalable design systems.
• Ability to collaborate with cross-functional leaders and influence executives.
• Proficiency in Figma, Adobe Creative Suite, and prototyping tools.

Responsibilities

• Define and evolve the digital brand identity across Topps.com and brand communications.
• Lead creative direction for product launches, campaigns, and lifecycle marketing.
• Translate product features into compelling stories with Product Marketing and Growth teams.
• Create campaign toolkits, launch pages, social content, promos, and event assets.
• Support global brand teams with localization and regional adaptation.
• Collaborate with Marketing, Product, and E-Commerce to deliver creative solutions that drive engagement and sales.
• Maintain consistency across the Topps digital ecosystem while pursuing innovative design approaches.

Skills

Brand design

Creative leadership

Digital branding

Design systems

Cross-functional collaboration

Tools

Figma

Adobe Creative Suite

Prototyping tools

Job description

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Lead Designer, Brand & Creative
Location: LA / NYC
Team: Topps.com
Reports to: VP Product Design
About The Role
Topps is an iconic brand at the intersection of sports, culture, and collectibles. We’re seeking a Senior brand lead creative to define and elevate the creative vision for Topps.com — the digital hub of our collectibles experience.
In this role, you will shape how fans engage with Topps across web, commerce, campaigns, and digital storytelling. You’ll partner with brand managers and cross-functional teams to bring trading card products to life online, creating dynamic, culturally relevant experiences that excite collectors worldwide.
The ideal candidate is both a visionary leader and a hands-on maker: someone who can set a bold creative direction, roll up their sleeves to deliver exceptional design, and raise the bar on how we present our products and brand in the digital space.

What You’ll Do

• Brand & Identity Evolve our visual and verbal identity of com and how we talk about our different brands — from type and tone to layout, motion, and logo use
• Own our digital brand guidelines and help others use them with confidence and creativity

Product Marketing & Campaign Creative

• Lead creative direction for feature launches, go-to-market campaigns, and lifecycle marketing efforts
• Translate product features into compelling stories, collaborating closely with Product Marketing and Growth teams
• Create campaign toolkits — launch pages, social content, promos, event assets, and more
• Support global brand teams with creative, working with teams to localise and support product launches
• Work cross-functionally with Marketing, Product, and E-Commerce to deliver creative solutions that drive engagement and sales.
• Champion consistency and excellence across the Topps digital ecosystem while experimenting with new design approaches.

Product Personality

• Partner with Product Design to bring the brand into the product experience — onboarding, microcopy, moments of delight, and surprise

Web & Surface-Level UX

• Design and evolve brand-forward surfaces like our marketing site, blog, and careers page
• Make sure every page tells the story clearly — and looks good doing it

Internal & Employer Brand

• Create design for company events, internal initiatives, and recruiting efforts
• Help reinforce the brand inside the company as much as outside

Sales & Partner Enablement

• Design standout decks, one-pagers, and B2B materials that reflect the polish and personality of our brand

Minimum Qualifications

• 7+ years of experience in design and creative direction, with a focus on consumer-facing digital experiences.
• 3+ years leading and mentoring creative teams.
• Strong track record in digital brand building and commerce-driven creative. Experience developing and scaling brand architecture and design systems. Proven ability to collaborate with cross-functional leaders and influence executive stakeholders.
• Expertise across integrated design, spanning digital, web, campaign, and experiential work.
• Proficiency in Figma, Adobe Creative Suite, and prototyping tools.

Preferred Qualifications

• A portfolio showcasing digital brand, e-commerce, and web design work.
• Experience in sports, entertainment, or consumer lifestyle brands.
• Ability to balance creative strategy with business impact.
• Familiarity with direct-to-consumer and e-commerce brand building.

This is a senior role for a design lead individual who can both inspire and execute, pushing how Topps.com presents trading cards and collectibles to the world — making them not just products, but cultural icons.

Why Join Us
We’re not just building products — we’re building the future of the trading card hobby. Backed by Fanatics, the largest name in sports merchandise with 900+ league and team partnerships and access to over 81 million fans, we’re combining the speed of a startup with the scale of a global platform.

From day one, the tools we design will shape how millions of collectors buy, sell, rip, and show off what they love. With exclusive licensing deals across the MLB, NFL, and NBA, we’re in a unique position to reimagine the entire collector experience — and we’re just getting started.

What That Means On The Design Team

• We move fast. There’s a lot to build, and we do it with urgency — without ever compromising on craft. We design for scale. Our work has to flex across platforms, audiences, and collector journeys — and still feel unmistakably us. We’re pragmatic. We chase bold ideas, but we also know when to simplify, sharpen, and ship.
• We’re product-first. Every design choice ties back to collector value. We build trust through clarity, creativity, and connection. We’re hands-on. We lead by doing. From prototyping to pixel polish, we’re in the tools making things better — every day.

This is your chance to shape a brand collectors will recognize, rally around, and remember. You’ll have the space to explore, the support to level up, and the platform to do your best work yet.

Let’s make it legendary. Let’s build the brand collecting deserves.

Los Angeles Salary Range

$140,000 - $175,000 USD

New York City Salary Range

$180,000 - $225,000 USD

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