Senior Brand Creative Lead — Digital Experiences

Fanatics; New York (NY); On-site; USD 180,000 - 225,000; Full time

Job summary

Fanatics, a global sports merchandising platform, seeks a Senior Brand Lead Creative for Topps.com. You will define and elevate the creative vision across web, campaigns, and digital storytelling, partnering with brand managers and cross-functional teams to bring trading cards to life online.

We want a visionary yet hands-on leader who can set bold direction, deliver design with scale, and raise the bar for the brand in the digital space.

Qualifications

• 7+ years of experience in design and creative direction for consumer-facing digital experiences.
• 3+ years leading and mentoring creative teams.
• Experience building digital brands and commerce-driven creative with scalable design systems.
• Ability to collaborate with cross-functional leaders and influence executives.
• Proficiency in Figma, Adobe Creative Suite, and prototyping tools.

Responsibilities

• Define and evolve the digital brand identity across Topps.com and brand communications.
• Lead creative direction for product launches, campaigns, and lifecycle marketing.
• Translate product features into compelling stories with Product Marketing and Growth teams.
• Create campaign toolkits, launch pages, social content, promos, and event assets.
• Support global brand teams with localization and regional adaptation.
• Collaborate with Marketing, Product, and E-Commerce to deliver creative solutions that drive engagement and sales.
• Maintain consistency across the Topps digital ecosystem while pursuing innovative design approaches.

Skills

Brand design

Creative leadership

Digital branding

Design systems

Cross-functional collaboration

Tools

Figma

Adobe Creative Suite

Prototyping tools

Job description

Fanatics, a global sports merchandising platform, seeks a Senior Brand Lead Creative for Topps.com. You will define and elevate the creative vision across web, campaigns, and digital storytelling, partnering with brand managers and cross-functional teams to bring trading cards to life online.

We want a visionary yet hands-on leader who can set bold direction, deliver design with scale, and raise the bar for the brand in the digital space.