Lead, Decision Sciences & Analytics Strategy

Wpp Group; Philadelphia (Philadelphia County); On-site; USD 90,000 - 180,000; Full time

Job summary

CMI Media Group in the United States is seeking a Director, Decision Sciences to lead analytics, audience insights, and measurement initiatives across healthcare and pharmaceutical clients.

You will transform complex data into actionable recommendations, build a high-performing team, and partner with senior leaders to drive growth and client outcomes. Requires 5+ years of statistical/machine learning experience and familiarity with IQVIA, Symphony, and PurpleLab.

Qualifications

• At least 5 years of experience applying statistical and machine learning techniques within pharmaceutical marketing, healthcare, or direct-to-consumer environments.
• Deep familiarity with pharmaceutical data sources such as IQVIA, Symphony, and PurpleLab.
• Proficiency with Python, SQL, R, or SAS and strong foundation in statistics and experimental design.

Responsibilities

• Lead the execution of the decision sciences, audience insights, and measurement roadmap in alignment with client objectives and growth goals.
• Translate business and media objectives into measurable analytics programs and decision frameworks.
• Lead high-value use cases, including incrementality, attribution, optimization, segmentation, and audience intelligence.
• Deliver decision-ready insights that help clients make smarter media and investment decisions.
• Identify technology, data, and tooling gaps and recommend solutions that improve workflow efficiency and elevate the quality of insights.
• Balance strategic priorities with day-to-day project execution, ensuring high-quality deliverables on time.

Skills

Statistical analysis

Machine learning

Data storytelling

Stakeholder management

Education

Bachelor's or Master's in Statistics/Data Science/Econometrics

Tools

Python

SQL

R

SAS

Job description

CMI Media Group in the United States is seeking a Director, Decision Sciences to lead analytics, audience insights, and measurement initiatives across healthcare and pharmaceutical clients.

You will transform complex data into actionable recommendations, build a high-performing team, and partner with senior leaders to drive growth and client outcomes. Requires 5+ years of statistical/machine learning experience and familiarity with IQVIA, Symphony, and PurpleLab.