Lead Creative Writer, Growth

Faire; San Francisco (CA); Hybrid; USD 139,000 - 192,000; Full time

Job summary

Join a forward-thinking company as a Lead Creative Writer focused on growth marketing initiatives. In this dynamic role, you will craft compelling narratives and messaging that drive user acquisition and engagement across multiple channels. Collaborate with cross-functional teams to develop and execute innovative marketing strategies that resonate with independent retailers. This is an exciting opportunity to leverage your creativity and passion for small businesses while making a significant impact in the marketplace. If you thrive in a fast-paced environment and are eager to empower entrepreneurs, this role is for you.

Qualifications

• 6+ years of experience in creative writing for marketing.
• Proven ability to write for various channels and mediums.
• Strong understanding of conversion optimization and A/B testing.

Responsibilities

• Craft compelling narratives and messaging for growth marketing.
• Collaborate with cross-functional teams to execute strategies.
• Analyze data to inform copy decisions and improve performance.

Skills

Creative Writing

Growth Marketing

SEO Best Practices

Data Analysis

A/B Testing

Email Marketing

Copywriting

Collaboration

Job description

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About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About This Role

We're looking for a Lead Creative Writer to join our Creative team, focusing on growth marketing initiatives. In this role, you'll craft compelling narratives, copy and messaging that drive user acquisition and engagement across multiple channels, while collaborating with cross-functional teams to develop and execute growth marketing strategies.

You’ll help set the messaging strategy for all growth initiatives. You’ll deliver language and compelling copy to help retailers discover Faire, and believe is where they can do their wholesale ordering seamlessly and get the best value—whether they’re looking for the freshest inventory or buying tried and true staples.

You’ll be a key team member in developing long and short term messaging strategies to reach both prospective and existing customers, across channels like lifecycle emails, paid ads and SEO. You’ll be accountable for developing messaging guidelines, as well as language and actual copy that will resonate deeply with retailers and inspire them to use and grow their business on Faire.

The ideal candidate is a high-energy, collaborative teammate and leader who’s passionate about creating value for small business communities around the world, using copy to generate interest and foster conversion among our customers.

What You’ll Do

• Partner with Paid Marketing teams to develop and optimize copy for paid advertising campaigns across various platforms including (but not limited to) Meta, Google, Pinterest, and other emerging channels
• Collaborate with Lifecycle Marketing Managers to create effective email marketing campaigns and customer journey communications
• Work alongside SEO specialists to craft content that improves organic search performance and lead generation
• Lead copy experimentation initiatives, including A/B testing and performance analysis
• Partner with Brand Designers on ideating and executing world class creative for growth marketing initiatives.
• Work closely with Product Designers and Content Designers to align marketing messaging with product experience
• Coordinate with other Creative Writers to maintain and evolve brand voice guidelines and messaging
• Demonstrate data-driven rigor to set goals, track the performance, iterate based on learnings, and influence creative best practices.
  
  

Qualifications

• 6+ years of experience in creative writing for marketing, with a focus on growth and performance marketing
• Excellent writing craft skills. A mastery of language and narratives to create compelling messages for our audiences. Must maintain a careful balance between humanity and functionality, while also demonstrating high-quality outputs.
• Proven ability to write for a variety of channels. From a 15 second podcast ad to a series of headlines for static Meta or Pinterest experiments, while upholding high quality standards.
• Portfolio well rounded of previous work, demonstrating successful growth marketing campaigns and compelling promotional copy across different channels and mediums (paid, social, email campaigns, podcast ads, digital campaigns, SEO)
• Deep understanding creative best practices for digital marketing channels
• Ability to analyze data and metrics to inform copy decisions, and influence marketing strategy through data-driven insights
• Strong understanding of conversion optimization and A/B testing methodologies
• Experience with SEO best practices and keyword optimization
• Experience leading strategic writing initiatives and managing complex projects independently
• Excellent collaborative skills and ability to work effectively with brand designers, creatives and cross-functional teams
• Excellent presentation and communication skills. Ability to convey creative decisions and executions in a way that inspires stakeholders and audiences.
• A growth mindset. You’re open and receptive to feedback, and can adapt quickly in a fast-paced environment.
• Bonus point for having experience writing for B2B or SaaS products
  
  

Salary Range

San Francisco: the pay range for this role is $139,500 to $192,000 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Effective January 2025, Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays. Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Applications for this position will be accepted for a minimum of 30 days from the posting date.

Why you’ll love working at Faire

• We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
• We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
• We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
• We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.
  
  

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Software Development

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