Lead Copywriter: Own Brand Voice & Narrative (Remote)

Kindred; San Francisco (CA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Equity

Health benefits

Flexible time off

12 holidays per year

Travel stipend

Remote-friendly; HQ in SF

Job summary

Kindred, a members-only home swapping platform, is seeking a Lead Copywriter to own the company voice across all touchpoints. This hands-on role will craft copy for paid and owned channels while building narrative frameworks and voice guidelines for consistent growth.

You will partner with Marketing, Social, Product, and agencies to elevate Kindred’s story. You will be the first in-house copywriter, reporting to the Head of Growth, shaping the narrative and tone as Kindred expands its global

Qualifications

• 8+ years of copywriting experience with a portfolio showing on-brand execution and strategy.
• Experience owning brand voice and messaging for a consumer brand with a usable voice guide.
• Experience managing freelance writers or agency relationships and briefing/review processes.
• Strong collaboration across Product, Growth, and Creative to translate strategy into language.
• Scrappy and self-directed, starting initiatives without a full team.
• Genuine interest in travel, trust, and community and ability to articulate why it matters.

Responsibilities

• Write Kindred’s copy across paid and owned channels and establish voice guidelines.
• Own brand voice and tone, defining when and how to use it across touchpoints.
• Translate leadership messaging into clear, consistent language across channels.
• Centralize the copy function and QA external partners for consistency.
• Collaborate with Product Marketing, Lifecycle Marketing, Social, and Product on messaging and launches.

Skills

Copywriting

Brand voice

Freelance management

Collaboration

Self-direction

Travel interest

Job description

Kindred, a members-only home swapping platform, is seeking a Lead Copywriter to own the company voice across all touchpoints. This hands-on role will craft copy for paid and owned channels while building narrative frameworks and voice guidelines for consistent growth.

You will partner with Marketing, Social, Product, and agencies to elevate Kindred’s story. You will be the first in-house copywriter, reporting to the Head of Growth, shaping the narrative and tone as Kindred expands its global