Lead Copywriter & Brand Voice Architect

Kindred Concepts, Inc.; Northern (KY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation & equity

Health benefits

Remote-first environment

Travel stipend

Flexible time off

Job summary

Kindred Concepts, Inc. is seeking a Lead Copywriter to define and own Kindred's voice across all touchpoints. This hands-on role will craft copy for paid and owned channels while building narrative frameworks and voice guidelines that scale with the company’s growth.

You'll partner with Marketing, Lifecycle, Social, and Product to ensure a consistent story—from push notifications to homepage headlines—while guiding external partners to meet high standards of on-brand writing.

Qualifications

• 8+ years of copywriting experience with a portfolio showing on-brand execution and strategic thinking.
• Experience owning brand voice and messaging for a consumer brand with a usable voice/tone guide.
• Experience managing freelance writers or agencies, with clear briefs and reviews.

Responsibilities

• Write Kindred's copy across paid and owned channels, ensuring consistency and quality.
• Define and evolve brand voice guidelines for all touchpoints from push notifications to emails.
• Translate leadership priorities into clear, channel-appropriate messaging that stays on-brand.
• Centralize the copy function and manage agency partners with QA processes.
• Collaborate with Product Marketing, Lifecycle, Social, Creative, and Product to ensure cohesive storytelling.

Skills

8+ years copywriting

Brand voice ownership

Freelance/agency mgmt

Cross-functional collaboration

Self-directed

Travel/community interest

Job description

Kindred Concepts, Inc. is seeking a Lead Copywriter to define and own Kindred's voice across all touchpoints. This hands-on role will craft copy for paid and owned channels while building narrative frameworks and voice guidelines that scale with the company’s growth.

You'll partner with Marketing, Lifecycle, Social, and Product to ensure a consistent story—from push notifications to homepage headlines—while guiding external partners to meet high standards of on-brand writing.