Lead Copywriter, Admissions & Advancement Marketing

University System of New Hampshire; Durham (NH); On-site; GBP 40,000 - 56,000; Full time

Job summary

The University of New Hampshire is seeking a strategic, audience-obsessed Copywriter to lead the development of compelling marketing copy that inspires our target audiences to take action.

Reporting to the Executive Director, this role serves as the primary copywriter for undergraduate student recruitment and Advancement marketing across digital, print, email, social, advertising, video, web, and campaign materials.

Qualifications

• Bachelor's degree required; 4+ years of professional copywriting experience in marketing, social media, advertising, communications, or a related field.
• Exceptional writing, editing, and storytelling skills.
• Ability to write for multiple audiences and channels.
• Experience developing persuasive marketing copy that drives engagement and measurable action.
• Strong understanding of brand voice and message strategy.
• Ability to manage multiple projects simultaneously while meeting deadlines.

Responsibilities

• Lead copywriter for undergraduate admissions and Advancement marketing initiatives.
• Write persuasive, audience-centered copy for email campaigns, web pages, digital advertising, print collateral, video scripts, social media, events, and more.
• Adapt messaging for different stages of the customer journey from awareness to conversion and stewardship.
• Ensure copy reflects UNH's brand voice, messaging architecture, and editorial standards across channels.
• Collaborate with designers, strategists, marketers, project managers, photographers, videographers, social media specialists, and campus partners.
• Edit and proofread materials for clarity, accuracy, consistency, grammar and style; ensure accessibility and SEO best practices where appropriate.

Skills

Writing

Editing

Storytelling

Audience targeting

Brand voice

Project management

Collaboration

Education

Bachelor's degree in English, journalism, writing, communications, marketing, advertising, or a related field

Job description

The University of New Hampshire is seeking a strategic, audience-obsessed Copywriter to lead the development of compelling marketing copy that inspires our target audiences to take action.

Reporting to the Executive Director, this role serves as the primary copywriter for undergraduate student recruitment and Advancement marketing across digital, print, email, social, advertising, video, web, and campaign materials.