Admissions Copywriter & Brand Storyteller

University-System-of-New-Hampshir; Durham (NH); On-site; USD 48,000 - 85,000; Full time

Job summary

The University of New Hampshire seeks a strategic Copywriter to lead the development of compelling marketing copy for undergraduate admissions and Advancement. You will craft messaging across email, web, print, social, ads, video, and campaigns, ensuring a consistent brand voice and audience-focused impact.

Ideal candidates bring 4+ years in professional copywriting, exceptional writing and editing skills, and the ability to translate insights into persuasive messages that move audiences to act.

Qualifications

• Bachelor's degree in English, journalism, writing, communications, marketing, advertising, or related field.
• 4+ years of professional copywriting experience in marketing, social media, or advertising.
• Exceptional writing, editing, and storytelling skills.
• Ability to write for multiple audiences and channels.
• Experience developing persuasive marketing copy that drives engagement and measurable action.
• Strong understanding of brand voice and message strategy.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Excellent collaboration and communication skills.

Responsibilities

• Serve as the lead copywriter for undergraduate admissions and Advancement marketing initiatives.
• Write persuasive, audience-centered copy for email campaigns, web pages, digital ads, print collateral, video scripts, social media, event materials, and more.
• Adapt messaging for different stages of the customer journey from awareness to conversion and stewardship.
• Develop copy grounded in audience insights, research, and behavioral best practices.
• Create messaging that motivates prospective students to apply and donors to give.
• Maintain brand voice across channels while tailoring messages for distinct audiences.
• Collaborate with designers, strategists, marketers, project managers, and campus partners.

Skills

Copywriting

Editing

Storytelling

Audience insights

Brand voice

Collaboration

Project management

SEO awareness

CRM communications

Email marketing

Education

Bachelor's degree in English, journalism, writing, communications, marketing, advertising, or related field

Job description

The University of New Hampshire seeks a strategic Copywriter to lead the development of compelling marketing copy for undergraduate admissions and Advancement. You will craft messaging across email, web, print, social, ads, video, and campaigns, ensuring a consistent brand voice and audience-focused impact.

Ideal candidates bring 4+ years in professional copywriting, exceptional writing and editing skills, and the ability to translate insights into persuasive messages that move audiences to act.