Lead Copywriter

Alloy Health; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Remote role

Equity package

Disability & Life Insurance

401K

Monthly stipend for connectivity

Flexible time off

Job summary

Alloy Health is seeking a Lead Copywriter to architect our brand voice as we transform menopause care. This senior IC role defines tone, guardrails, and scalable copy across channels, while actively writing high-impact work.

You’ll build a living voice system, train teams, review work, and collaborate with marketing, product, clinical, and CX. Expect fast-paced, high-volume output and hands-on craft with a witty, clinical edge.

Qualifications

• 7+ years of professional copywriting experience across brand and performance.
• Proven impact in a high-growth DTC brand.
• Experience building or evolving a brand voice system with artifacts.
• Outstanding portfolio spanning campaigns, product launches, and tone-driven work.
• Able to distill health information into honest, accessible copy and collaborate with medical reviewers.
• Experience mentoring writers, even without formal reports.
• Fluency with creative ops and project management tools.

Responsibilities

• Define and document our brand voice and tone with principles and examples.
• Build a practical voice system for cross-functional use and evolutions.
• Lead voice training and onboarding and act as final voice reviewer.
• Write and edit high-impact copy across campaigns, pages, scripts, and notifications.
• Collaborate across teams to define testing roadmaps and align on voice.
• Manage and coach freelance copywriters and contractors.

Skills

Brand voice

Copywriting

Editing

Mentoring

Project management

Asana

Healthcare writing

Education

Bachelor's degree in English/Journalism/Communications

Tools

Asana

Job description

We're looking for a Lead Copywriter to architect the voice behind a brand changing how women experience menopause and perimenopause. Your first and most important responsibility is to define how we sound everywhere we show up, and build the guidance, guardrails, and examples that let every team produce on-brand copy at scale.

We challenge a medical status quo that has dismissed women for decades, and we do it with clinical rigor and the warmth this moment deserves. The voice you build will be the primary vehicle for that mission — the thing that makes a woman feel seen in a category that has long made her feel invisible. Getting it right matters enormously.

Reporting to the Head of Creative, you'll turn our mission into a living voice system: principles, tone shifts by channel, do's and don'ts, and real examples teammates can reach for every day. You'll also write the highest-impact copy yourself. This is a senior IC role — craft-first, hands-on, and deeply collaborative, in a fast-paced, high-volume environment where we ship and learn quickly.

The right person thinks in systems and writes with a sharp, irreverent edge — without ever losing sight of the fact that you're writing about women's health. You obsess over the sentence, but you also know how to codify what makes a great sentence so others can replicate it.

Key Responsibilities

Brand Voice & Tone Architecture

• Define and document our brand voice and tone — principles, personality, humor, and the reasoning behind each choice
• Build and maintain a practical voice system that teammates across marketing, product, clinical, and CX can actually use — with do's and don'ts, side-by-side rewrites, channel-specific tone shifts, and real examples — and evolve it as the company grows
• Lead voice training and onboarding so everyone producing customer-facing copy understands how we sound and why
• Serve as final voice reviewer on high-stakes work, and as the internal language expert keeping copy consistent, accurate, and compliant

Writing & Campaigns

• Write and edit high-impact copy across the full range: campaign concepts, landing pages, video scripts, product names, subject lines, and push notifications
• Partner with the Head of Creative to concept and execute integrated campaigns across performance, brand, and social
• Support creative positioning for new product launches and service expansions — from naming through go-to-market copy
• Model the voice in your own work so guidelines are grounded in real examples, not abstractions
• Serve as the connective tissue for voice across the business — keeping copy consistent, on-brand, and on-journey wherever we show up
• Collaborate across teams — from designers and video editors to Growth Marketing and CX — to define testing roadmaps, write macros, and align on voice
• Manage, brief, review, and coach freelance copywriters and contractors on the voice system
• Elevate junior writers through review, coaching, and clear standards — without needing direct reports to do it

Performance & Innovation

• Bridge performance and brand — writing that drives immediate conversion while building long-term brand equity
• Write variants, inform testing roadmaps, and bring fluency in conversion principles to everything you ship
• Leverage AI and emerging tools to move faster without losing craft, in a high-volume environment where resourcefulness is a competitive advantage

Education & Experience

• 7+ years of professional copywriting experience across brand and performance, at an agency or in-house team.
• Proven impact in a high-growth DTC brand is a must
• Demonstrated experience building or meaningfully evolving a brand voice system, with artifacts you can walk us through — guidelines, voice decks, training materials
• An outstanding portfolio showing range: integrated campaigns, performance work, product and brand launches, and tone-driven brand writing
• Smart, witty, and clinically sharp — able to distill complex health information into copy that is honest, accessible, and airtight, and comfortable partnering with medical and regulatory reviewers without losing the voice
• Experience mentoring or editing other writers, even without formal direct reports
• Fluency with creative ops and project management tools (e.g., Asana)
• Bachelor's degree in English, Journalism, Communications, Advertising, or a related field — or equivalent experience

Preferred

• Women's health, healthcare, or DTC wellness experience strongly preferred — you care about this category, or you're ready to care deeply
• Experience writing in a regulated category alongside medical, clinical, or legal reviewers

Company Overview

Alloy Health is the leading direct-to-consumer women's digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. Alloy is the only platform connecting women in all 50 states and Washington, D.C. with physicians trained specifically in menopause care. Our model offers longitudinal, one-on-one access to expert doctors who guide women through their full midlife journey, from the first symptoms to long-term maintenance. This includes not only care for hormonal health and menopause, but also solutions for weight management, skin and hair changes, sexual wellness, and more. Alloy provides clinical care, ongoing education, and a supportive community that empowers women to make informed decisions and feel like themselves again. Female-founded and female-led, Alloy isn't just changing access to care, we're changing the conversation. Our team includes nationally recognized experts in women's health and aging, and our work has been featured in The New York Times, The Washington Post, Vogue, Women's Health, Forbes, Oprah Daily, CBS Sunday Mornings, The Today Show and more.

At Alloy, you will be joining a kind, passionate & driven team, with a mission and a sense of humor. As part of the early team, you'll have real autonomy, ownership, accountability within a flexible work environment. Benefits include:

• Competitive salary & equity package with mid-stage equity
• Company paid Short and Long Term Disability, Life Insurance
• 401K
• Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
• Flexible time off policy

As part of our commitment to ensuring a legal workforce, Alloy Health, Inc. participates in E-Verify, an electronic system used to verify employment eligibility. Your employment eligibility will be confirmed through the E-Verify system. For more information about E-Verify, please visit www.dhs.gov/E-Verify.

Right to Work Poster

We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply.

Alloy Health, Inc. is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.