Lead Copywriter

Fountain; Toledo (OH); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Medical benefits

Retirement plan with company match

Paid parental leave

On-campus fitness programs

Employee discounts

Job summary

Leaf Home is seeking a Lead Copywriter to develop compelling, conversion-focused copy across paid media, social, email, web, direct mail, and video. This role partners with Performance Marketing, Brand, Product Marketing, and Creative Leadership to elevate messaging and drive engagement.

You will mentor writers, maintain brand standards, and contribute to testing and optimization initiatives to improve lead generation and performance across channels.

Qualifications

• 5+ years of professional copywriting experience including guidance and mentorship to writers.
• Portfolio demonstrates copywriting, concepting, and storytelling across digital, social, email, direct mail, video, and performance campaigns.
• Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook).
• Must be legally authorized to work in the United States without sponsorship.

Responsibilities

• Develop persuasive, conversion-focused copy across paid social, email, direct mail, web, print, video, and other channels.
• Provide guidance and feedback to writers to elevate writing quality and ensure brand consistency.
• Collaborate with cross-functional teams to translate insights into effective creative strategies and campaigns.
• Review copy produced by others for clarity, accuracy, and compliance.

Skills

Copywriting

Portfolio development

MS Office

Work authorization

Mentorship

Tools

AI content tools

Job description

At Leaf Home, we are powered by people on a single mission to make homeownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

• We Win – Being driven every day to win is who we are
• People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more
• Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love
• Support – Inclusion, sustainability, and reliability surround everything we do
• Personal Growth – Dedicated to providing resources and encouragement for employee growth
• Mobility – Locations throughout the U.S. and Canada, with continued expansion

Position Summary

The Lead Copywriter develops compelling, conversion-focused copy across a variety of marketing channels, including paid media, social media, email, web, direct mail, video, and long-form content. This role combines strong storytelling, strategic thinking, and a performance marketing mindset to drive engagement, lead generation, and business results. Partnering closely with Performance Marketing, Brand, Product Marketing, Creative Leadership, and Legal, the Lead Copywriter creates effective, customer-centric communications while serving as a trusted copywriting resource who helps elevate creative quality, messaging consistency, and brand standards across company initiatives.

Essential Duties and Responsibilities:

• Develop persuasive, conversion-focused copy, concepts, and messaging frameworks across paid social, email, direct mail, print, web, video, and other marketing channels. Balance brand-building and direct-response objectives to drive engagement, lead generation, and business performance.
• Serve as a senior copywriting resource for the creative team by providing guidance, feedback, and best practices that elevate writing quality, strengthen messaging, and promote consistency across campaigns and brands
• Partner with Performance Marketing, Brand, Product Marketing, Creative Leadership, and other cross-functional stakeholders to translate audience insights, testing results, customer needs, and business objectives into effective creative strategies, messaging, and campaigns.
• Review and provide feedback on copy developed by other writers, ensuring content is clear, compelling, accurate, compliant, customer-centric, and aligned with brand standards and legal requirements.
• Contribute to performance-driven creative testing initiatives by developing copy variations, evaluating campaign performance, analyzing results, and applying insights to optimize engagement, conversion rates, and lead generation outcomes.
• Support the evolution of brand voice, messaging frameworks, copy standards, and best practices across the company portfolio while ensuring consistency across channels, audiences, and customer touchpoints.

Experience and Minimum Qualifications:

• 5+ years of professional copywriting experience, including experience providing guidance, feedback, and mentorship to writers and creative partners.
• Portfolio demonstrates strong copywriting, concepting, and storytelling capabilities across multiple channels, including digital, social, email, direct mail, video, and performance marketing campaigns
• Proficient in Microsoft Office Suite, including Word, PowerPoint, Excel, and Outlook.
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

• Experience in the home services or lead-gen industries.
• Experience in digital marketing channels (Meta, Google, etc.) with a deep understanding of paid social.
• Experience leveraging AI-assisted content creation and workflow tools.

Travel Requirements:

• Up to 25% US and/or Canadian travel required
• Other travel or work location considerations: Toledo, OH, Hudson, OH, Detroit, MI

Overtime/Additional Hours Requirements:

• Additional and non-standard hours may be required (exempt).

Physical Requirements:

Are We Your Company?

Focused on Growth Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. With offices across the U.S. and Canada, our diverse team spans marketing, sales, installation, and service. We are committed to employee growth through:

• Innovating, Always – Providing cutting-edge solutions for employees and customers
• Partnering with Our Customers – Building trusted relationships at the core of everything we do
• Empowering Employees – Creating opportunities for growth and success in a supportive environment
• Supporting Our Communities – Giving back to the places our customers and employees call home

What We Offer

• Competitive medical, dental, and vision benefits after 60 days
• Retirement savings plan with company match
• Paid parental leave and generous paid time off programs
• On-campus fitness programs and meal delivery services
• Comprehensive health, wellbeing, financial wellness, and childcare benefits
• Opportunities for growth and advancement
• Employee assistance program with 24/7 legal, financial, and counseling support
• Employee discount marketplace with thousands of savings options
• Employee resource groups, including VetConnect and the Women’s Committee

Awards and Recognition

Leaf Home has been recognized as a top workplace by The Plain Dealer, is a multi-year recipient of Top Workplaces USA by Energage, and is Great Place to Work® Certified™. Additional recognitions include:

• Remodeling 550 list placements
• Smart Culture Awards for employee-focused culture
• Inc. 5000 and Inc. 5000 Regionals: Midwest growth recognition

For a full list of awards, visit www.leafhome.com/press/.

Diversity and Equal Opportunity

Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.

Americans with Disabilities Act Statement and Contact

Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail].