Lead, Content Strategy

Rivian; El Segundo (CA); On-site; USD 125,000 - 156,000; Full time

Job summary

An innovative company is seeking a talented Content Strategy Lead to join its dynamic web marketing team. This role is pivotal in shaping content strategies that guide audiences through their customer journey while aligning with key campaign objectives. You'll collaborate with creative and commercial teams to create empathetic messaging and execute integrated marketing campaigns. If you have a passion for storytelling and a knack for data-driven insights, this position offers a unique opportunity to impact brand awareness and drive sales in an adventurous and forward-thinking environment.

Benefits

Medical/Rx Insurance

Dental Insurance

Vision Insurance

Flexible Work Environment

Employee Discounts

Paid Time Off

Qualifications

• 5+ years of experience in marketing and content strategy roles.
• Proven success in developing multi-channel content strategies.

Responsibilities

• Lead the development of comprehensive content strategies aligned with business objectives.
• Create effective messaging for campaigns and web content.

Skills

Content Strategy

Campaign Management

SEO Expertise

Data Analysis

Project Management

Verbal and Written Communication

Education

Bachelor's Degree in Marketing or Related Field

Job description

About Rivian

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Role Summary

We’re seeking a talented and strategic Content Strategy lead to join our web marketing team. In this role, you will lead the day-to-day development, socialization and implementation of comprehensive content strategies that guide audiences seamlessly through the customer journey while aligning with personas, product strategy and key campaign objectives.

As the bridge between high-level campaign plans and content execution, you’ll transform inputs such as audience insights, product messaging, and business goals into impactful, actionable strategies. You will play an active role in shaping these strategies by staying attuned to market trends, audience behaviors, and industry developments, while partnering with cross-functional teams to turn strategies into action.

Responsibilities

1. Strategic Leadership: Partner with creative, channel and commercial teams to develop comprehensive strategies aligned with our brand values and business objectives.
2. Messaging: Create empathetic, clear and effective messaging for campaigns and web content.
3. Integrated Campaigns: Lead cross-functional teams to design and execute integrated marketing campaigns, including product launches, campaigns, and brand initiatives that drive sales and boost brand awareness.
4. Customer Journey: Develop and implement content strategies that align with campaign goals, personas and business objectives, ensuring a cohesive and engaging customer experience.
5. Content Mapping: Map content to key stages in the customer journey, ensuring a seamless narrative and optimized user experience.
6. SEO Expertise: Develop and apply SEO best practices to enhance search rankings, improve organic traffic, and support overarching content goals.
7. Data-Driven Insights: Translate performance data into actionable insights, ensuring that all strategies are measurable and results-driven.
8. Performance Optimization: Actively review content performance data, competitive analysis and engagement metrics to provide actionable insights and refine strategies for continuous iteration and improvement.
9. Governance: Establish workflows, content governance and consistency across all touchpoints.

Qualifications

1. 5+ years of diverse experience in marketing, content strategy, channel strategy, campaign management, or related roles within a SaaS or technology environment.
2. Proven success in developing and executing multi-channel, persona-driven content strategies that span the customer journey and generate measurable business results.
3. Excellent verbal, written communication, leadership and presentation skills, ability to organize information in a high level way to communicate key points to partners and internal stakeholders.
4. Expertise in data-driven decision-making, with the ability to analyze performance and make optimization recommendations.
5. Strong attention to detail, with an appetite to dive into the weeds and seek connections and key moments in all touch points of the customer journey.
6. Proven ability to prioritize and execute tasks in a fast-paced environment with a strong bias to action.
7. Strong project management experience, including building campaign calendars/trackers, and following up relentlessly to hit deadlines.

Pay Disclosure

Salary Range for California Based Applicants: $125,000 to $156,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).

Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment.

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at [e-mail].

Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.