Global Lead, Digital campaigns & Content

Bavarian Nordic; Durham (NC); Remote; USD 140,000 - 200,000; Full time

Job summary

Bavarian Nordic is seeking a Global Lead for Digital Campaigns to shape their digital presence. This strategic role involves managing omnichannel campaigns, collaborating with teams globally, and driving engagement through innovative digital strategies. The ideal candidate will have extensive experience in digital marketing, particularly in the pharmaceutical sector, and a strong analytical mindset. Join a leading company dedicated to improving lives through innovative vaccines.

Benefits

Comprehensive benefits plan

Competitive compensation package

Dynamic and flexible work environment

Qualifications

• At least 10 years of experience in digital marketing communications.
• Pharmaceutical industry experience is a must.

Responsibilities

• Oversee global digital omnichannel campaigns.
• Monitor and analyze metrics for campaign optimizations.

Skills

Digital Marketing

Analytical Skills

Project Management

Strategic Thinking

Customer-Centric

Education

Degree in Digital Marketing Communications

Tools

CRM Systems

Marketing Automation Platforms

Job description

Global Lead, Digital campaigns & Content page is loaded

Global Lead, Digital campaigns & Content

Apply remote type Remote locations Durham time type Full time posted on Posted 2 Days Ago job requisition id JR100743

Protecting our tomorrow

Protecting Our Tomorrow

At Bavarian Nordic, we aspire to save and improve lives by developing innovative vaccines that are designed to unlock the power of the immune system. We are a global leader in smallpox/mpox vaccines, and our commercial product portfolio contains market-leading vaccines against rabies, tick-borne encephalitis, typhoid fever, and cholera. We excel in R&D innovation, manufacturing, and commercialization. We aim to improve health and quality of life for children and adults around the world – protecting our tomorrow. We hope that you will share this mission with us.

Global Lead, Digital Campaigns

Are you ready to be at the forefront of a digital evolution? Bavarian Nordic is paving the way for a new era of growth, and we're seeking exceptional talent to join us on this exciting journey.

As a leader in this transformation, you'll have the opportunity to shape our global digital presence. This role involves managing multiple projects, prioritizing tasks, optimizing campaign tools and effectively using agency support. Our strategy ensures steady, impactful progress through careful planning and prioritization of initiatives.

This position is both strategic and hands-on, requiring a blend of big-picture thinking and direct involvement in our projects. This role is designed for someone who is highly strategic and experienced but is not afraid to roll up their sleeves and dive deep into the work.

The new Global Digital Campaigns Lead is preferably based in USA. This is a remote position, referring to the Global Digital Head, in the Global Digital Marketing Team located in Europe. Travel required 10 – 20%.

Your Responsibilities

• Digital Omnichannel Campaign Strategy & Planning: Oversee global digital omnichannel campaigns, ensuring alignment with digital best practices, brand activations, and regional goals and objectives. Supporting the digital strategy for efficiency and effectiveness
• Coordination, Management & Alignment: Work with internal teams and external partners to execute campaigns seamlessly. Collaborate with design, copywriting, and marketing teams globally and locally for integrated campaign execution. Ensure alignment across omnichannel campaigns to engage target audiences on digital platforms like web, social media, media, email, and webinars
• Campaign Activations & Distribution: Define and set up digital journeys using marketing automation platforms to maximize reach and engagement
• Audience Engagement: In partnership with digital marketing leads (social media/ web/ media/search) support the co-ordination and development of efficiency & engagement tactics that foster meaningful and measurable interactions with our audiences across omnichannel activities
• Performance Measurement : Monitor and analyse metrics to provide insights and recommendations for campaign optimizations. Identify areas for improvement and optimization based on data insights. Regularly report on campaign performance and ROI. Support A/B testing and other optimization and automation techniques to improve campaign results
• Training : Train commercial partners on omnichannel campaign best practices and trends, campaign and automation tools, ensuring they are equipped to effectively represent and support our brand(s) in the digital space
• Governance : Establish and enforce governance related to content production, including the development of guidelines, processes, and campaign tools to maintain high-quality content standards

Skills & Requirements:

• Degree in digital marketing communications, or a related field
• At least 10 years of experience in digital marketing communications, with a proven track record of successful digital omnichannel campaigns and driving engagement
• Pharmaceutical industry experience is a must
• Strong cross-functional, lateral leadership skills and ability to work independently
• Strategic thinker with a hands-on attitude
• Customer-centric, conversion-driven
• Excellent understanding of digital marketing concepts, including SEO/SEM, media, email marketing, social media, and analytics
• Media network activations and media management experience a plus
• Creative & out-of-the-box thinker
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Data-driven mindset with strong analytical skills
• Familiarity with CRM systems (preferably Veeva) and marketing automation platforms (Sales Force Marketing Cloud, etc.)
• Experience with designing journey-based omnichannel campaigns
• Experience with AI tools for content ideation, creation, and optimization
• Outstanding project management skills\

By joining our team, you'll become part of the newly established Digital Centre of Excellence, playing a key role in shaping Bavarian Nordic´s digital future. If you're a skilled and dynamic individual looking to drive digital innovation, apply now and be part of the Bavarian Nordic digital transformation story!

We offer
A chance to work in an international company with unique technology and a dedicated workforce. We welcome people who share our passion with a willingness to make a difference. We offer a dynamic and flexible work environment and an opportunity to develop both your personal and academic competencies. We offer a comprehensive benefits plan and a competitive compensation package.

Salary Range - $140k - $200k

Location: US Remote

Caught your interest?
If you are interested in the position, we look forward to receiving your application via our recruitment system. Just click the Apply Button and you will be redirected to our application form.

Founded in 1994, we have +30 years of experience developing life-saving vaccines. We are a global leader in smallpox and mpox vaccines. Our commercial product portfolio contains market-leading vaccines against rabies, tick-borne encephalitis, cholera, typhoid, and Ebola. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America. Our values – our Bavarian Nordic DNA, as we like to call it – are what guide our actions every day. We act as persistent pioneers, embrace change, value being boosted by the team, and believe in protecting lives every day. If that is also a part of your DNA, we invite you to join us in Bavarian Nordic! Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

www.bavarian-nordic.com

#LI-MA1

Join Bavarian Nordic a fully integrated vaccine company focused on the development, manufacturing and commercialization of life-savings vaccins

Founded in 1994, we have +30 years of experience developing life-saving vaccines. We are a global leader in smallpox and mpox vaccines. Our commercial product portfolio contains market-leading vaccines against rabies, tick-borne encephalitis, cholera, typhoid, and Ebola. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America. Our values – our Bavarian Nordic DNA, as we like to call it – are what guide our actions every day. We act as persistent pioneers, embrace change, value being boosted by the team, and believe in protecting lives every day. If that is also a part of your DNA, we invite you to join us in Bavarian Nordic! Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
www.bavarian-nordic.com