Lead Content Producer: On-Set & Multi-Camera Production (NYC)

NewForm; New York (NY); On-site; USD 62,000 - 75,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Commuter benefit $300/month

Team offsites

Job summary

NewForm in NYC is seeking a hands-on content creator who can produce and shoot across formats, from phone-first run-and-gun to fully lit multi-camera setups, translating the creative brief into high-volume assets.

You’ll own on-set production, coordinate logistics, direct talent, and train junior crew as we scale. A strong NYC creator network and social-trend awareness are essential for every shoot.

Qualifications

• Active content creator with a real body of work.
• 2+ years of hands-on production experience across social formats.
• Solid DP fundamentals: exposure, color, composition, lighting.
• Technically proficient with Sony FX30 and comfortable shooting on a phone.
• Experience running and dressing sets; space should look intentional.
• Directing talent of all experience levels.
• Avid social media consumer with cultural fluency.
• Organized and able to manage multiple concurrent shoots.
• Calm and solutions-oriented when things don't go as planned.
• Large network of NYC creators you can activate.
• Preferred: experience producing content for paid social or performance marketing.

Responsibilities

• Produce and shoot content across formats - from phone-first run-and-gun to multi-camera setups - matching the brief at high volume daily.
• Own on-set production from prep through wrap, including scheduling, logistics, location scouting, and set dressing.
• Operate and set up camera, lighting, and audio with precision on Sony FX30 or similar.
• Direct and coach creator talent to get their best performances on camera.
• Train and lead junior production staff and interns to execute a high volume of shoots daily.
• Work with Creative Strategists to translate scripts into production-ready plans.
• Stay on top of social trends and bring that awareness into shoots.
• Recruit great talent for shoots through NYC creator networks.
• Be comfortable appearing on camera when needed.
• Collaborate with editors post-shoot and maintain equipment readiness.

Skills

Content creation

Production experience

On-set production

Camera operation

Lighting and audio

Directing talent

Talent coordination

Social media fluency

Organization

Calm problem-solving

Education

Tools

Sony FX30

DSLR cameras

Job description

NewForm in NYC is seeking a hands-on content creator who can produce and shoot across formats, from phone-first run-and-gun to fully lit multi-camera setups, translating the creative brief into high-volume assets.

You’ll own on-set production, coordinate logistics, direct talent, and train junior crew as we scale. A strong NYC creator network and social-trend awareness are essential for every shoot.