Lead, Content (Growth Marketing)

RoundGlass; Bellevue (WA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

PTO 120 hours to start

9 paid federal holidays + 1 floating

Bereavement (up to 3 days)

Jury duty (up to 2 days)

Medical/dental/vision (PPO/HSA)

EAP

Pet insurance

Employer-paid basic life/STD/LTD

401(k) with employer match

Job summary

Roundglass is a holistic wellbeing company seeking a Lead, Content Marketing (Growth) to own all marketing content and serve as the brand voice architect for our wellbeing platform. The role develops messaging frameworks and content standards to drive brand awareness and user acquisition globally.

You will create marketing content across digital platforms, PR, advertising copy, and thought leadership while balancing brand consistency with performance marketing.

Qualifications

• 8+ years of proven experience in marketing content creation and brand management.
• Expertise in health/wellbeing marketing with understanding of regulatory requirements.
• Demonstrated success driving brand awareness and user acquisition through content marketing.
• Exceptional writing and creative skills across all marketing formats.

Responsibilities

• Own company-wide marketing content including messaging frameworks and brand positioning.
• Develop foundational brand language that scales across teams and initiatives.
• Translate company philosophy into accessible, resonant messaging for diverse audiences.
• Own social media content creation across platforms
• Oversee content writers and establish content standards.
• Develop email marketing campaigns and website content.
• Create PR materials and external marketing content.
• Work with analytics teams on performance measurement and optimization.
• Create comprehensive reports on brand impact and content performance.
• Optimize content for SEO and user acquisition.
• Make data-driven decisions to improve content effectiveness.
• Ensure alignment across all content functions and teams.
• Partner with product and design teams on content strategy.
• Coordinate global content initiatives and cultural adaptation.

Skills

Content strategy

Brand management

Health/wellbeing marketing

Copywriting

Performance marketing

SEO

Social media

Analytics

PR & thought leadership

Content leadership

Job description

Bellevue HQ, 1800 114th Ave SE, Bellevue, Washington, United States of America

Job Description

Posted Friday, July 24, 2026 at 7:00 AM

Help us bring our vision of global wellbeing to life

Position Title:Lead, Content Marketing(Growth)

Location: Bellevue, WA

Position Type: Regular, Full-Time

Who we are:

Roundglass is a wholistic wellbeing company working to empower healthier lives, stronger communities, and a more sustainable world. That w in wholistic is there for a reason: We believe true wellbeing spans the whole human experience, from how we care for ourselves to our connections with others and the planet.

This philosophy shapes both what we build and how we work. We’ve created an environment where supporting people’s whole selves fuels their most meaningful work.

Roundglass creates real-world impact through two core pillars:

Through the Roundglass Living platform, we deliver personalized wellbeing guidance rooted in science. The Roundglass Living app helps people develop habits that last through breathwork, meditation, movement, nutrition, music, and more.

Roundglass Giving is our nonprofit arm, driving our philanthropic vision, including a collection of initiatives championing youth development, women’s equity, and environmental stewardship. We’re on a mission to transform communities by tackling systemic challenges and unlocking human potential.

If you’re passionate about the role wellbeing plays in people’s lives and want to contribute to a culture that embodies the change we’re creating, we’d love to meet you.

About the role:

We're seeking an exceptional Content Lead,Marketing,to own all marketing content and serve as the brand voice architect for our wellbeing platform. In this strategic role, you'll develop and maintain foundational marketing language, messaging frameworks, and content standards that drive brand awareness and user acquisition across all audiences and channels.

You'll create comprehensive marketing content spanning digital platforms, PR materials, advertising copy, and thought leadership pieces that resonate with diverse audiences globally. This role requires both brand building expertise and performance marketing acumen, ensuring all content drives measurable business results while maintaining brand consistency.

As the marketing content authority, you'll establish core messaging that other teams adapt for their specific needs while ensuring complete alignment across all content functions.

What you’ll do:

Brand Strategy & Content Development

• Own company-wide marketing content including messaging frameworks and brand positioning
• Develop foundational brand language that scales across teams and initiatives
• Translate company philosophy into accessible, resonant messaging for diverse audiences.
• Own social media content creation across platforms
• Oversee content writers and establish content standards
• Develop email marketing campaigns and website content
• Create PR materials and external marketing content

Performance & Optimization

• Work with analytics teams on performance measurement and optimization
• Create comprehensive reports on brand impact and content performance
• Optimize content for SEO and user acquisition
• Make data-driven decisions to improve content effectiveness

Cross-Functional Leadership

• Ensure alignment across all content functions and teams
• Partner with product and design teams on content strategy
• Coordinate global content initiatives and cultural adaptation

Skills & Qualifications:

• 8+ years of proven experience in marketing content creation and brand management
• Expertise in health/wellbeing marketing with understanding of regulatory requirements
• Demonstrated success driving brand awareness and user acquisition through content marketing
• Exceptional writing and creative skills across all marketing formats
• Experience with both brand building and performance marketing strategies
• Advanced proficiency with marketing technology platforms and optimization tools
• Strong understanding of social media, email marketing, and digital advertising
• Experience working across global markets and diverse audiences
• Analytical skills to measure and optimize content performance
• Knowledge of PR, media relations, and thought leadership development
• Experience managing content teams and external partnerships
• Strong collaboration skills across multiple stakeholders
• Self-motivated individual contributor who thrives in fast-paced environments

The anticipated salary range for this position starts from $130,000 yearly. Actual pay will be based on job-related skills, experience, location, and internal equity, as permitted by Washington State law. Certain roles may be eligible for a bonus/incentive.

Roundglass benefits may include:

• 120 hours PTO to start (increases with tenure)
• 9 paid federal holidays + 1 floating holiday
• bereavement (up to 3 days)
• jury duty (up to 2 days)
• medical/dental/vision (PPO/HSA with employer contribution)
• EAP (Standard)
• pet insurance
• employer-paid basic life/STD/LTD
• 401(k) with employer match up to $5,000/year

Benefits vary by employment type and work location; some benefits may not apply to part-time roles or positions outside the U.S

Why Roundglass:

Roundglass was built on the vision that wellbeing should be at the very center of our life journey. We are reimagining how the world experiences wellbeing and how companies (like our own) support the wellbeing of their people

We’re a group of talented, socially-conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, we’ve built an amazing community and we are always looking for people who share our passion.

We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

Bellevue HQ, 1800 114th Ave SE, Bellevue, Washington, United States of America