Lead Content Designer

Klaviyo; Boston (MA); Hybrid; USD 132,000 - 198,000; Full time

Job summary

Klaviyo is seeking a Lead Content Designer to enhance user experiences through effective content strategies. The role focuses on delivering clear and meaningful content, collaborating with cross-functional teams, and evolving content design practices. This hybrid position emphasizes the need for a strong portfolio and extensive experience in UX writing or content design.

Qualifications

• 8+ years of experience in UX writing or content design for software products, preferably B2B SaaS.
• Strong portfolio showcasing content work across complex user flows.
• Experience building and maintaining scalable content systems.

Responsibilities

• Partner with designers and engineers to create cohesive user experiences.
• Define and scale product voice and tone guidelines.
• Translate complex concepts into clear, actionable language.

Skills

UX writing

Content design

Collaboration

Empathy for users

Tools

Figma

Job description

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

Klaviyo's Design Team is made up of Product Designers, Content Designers, and Design System specialists. We are a collaborative group and take a human-centered approach to everything that we do. We're looking for a Lead Content Designer who is up for the challenge of bringing our voice to life and represents Klaviyo's commitment to user-centricity by curating clear, concise, and meaningful language to design end-to-end user experiences for our customers. This role will bring Klaviyo's voice to life within our product, delivering clear, concise, and meaningful content that guides users through complex workflows and helps them achieve their goals. You'll play a key role in defining and scaling our content strategy, voice, and tone across product touchpoints. You'll also help grow and evolve our content design systems and practices as part of a maturing design organization. Please note that this is a hybrid role that requires 3 days/week onsite in our Boston office. Fully remote candidates will not be considered at this time.

How You'll Make a Difference

• Partner with product designers, product managers, engineers, and brand to create cohesive, end-to-end user experiences across Klaviyo's software.
• Define and scale our product voice and tone guidelines; ensure consistency across user flows, error states, onboarding, feature education, and service communications.
• Contribute to and help evolve our content system—establishing patterns, frameworks, and governance to enable scalable content design across teams.
• Advocate for content design and language quality throughout the product development lifecycle.
• Translate complex concepts and workflows into clear, actionable language that meets users where they are.
• Use data, user research, and experimentation to inform your work and iterate effectively.
• Use AI tools to explore new opportunities for content generation, efficiency, and scalability—evaluating where automation can support or enhance the user experience.
• Manage multiple projects with varying priorities and timelines, and effectively communicate tradeoffs and solutions to stakeholders.
• Mentor others and contribute to the growth of content design at Klaviyo by sharing best practices and setting quality standards.

What You'll Need

• 8+ years of experience in UX writing or content design for software products, preferably B2B SaaS.
• Strong portfolio showcasing content work across complex user flows, interaction models, and product surfaces.
• Proven experience shaping content strategies that support user acquisition, conversion, growth, and retention.
• Ability to balance user needs, business objectives, and technical constraints while advocating for clear and inclusive language.
• Experience building and maintaining scalable content systems, guidelines, and standards.
• Proficiency in collaborating across cross-functional teams and presenting your work clearly to stakeholders.
• Empathy for users and a passion for creating intuitive and human-centered digital experiences.

Nice To Have Skills

• Familiarity with principles of interaction design and accessibility.
• Experience using research insights, experimentation, and analytics to inform content decisions.
• Comfort working in tools like Figma and collaborating in shared design environments.
• Curiosity about the role of generative AI in content workflows and user experiences.

At Klaviyo, we use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

Massachusetts Applicants

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Base Pay Range For US Locations:

$132,000—$198,000 USD

Get to Know Klaviyo

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).