Lead, Commercial Programming & Strategy

JDS Sports; New York (NY); On-site; USD 169,000 - 210,000; Full time

Job summary

Fanatics is seeking a Senior Manager, Commercial Programming to lead the strategy and operating model for turning moments in sports, culture, and collectibles into scaled commercial programming. This leader will build and own the Commercial Programming function, set priorities and KPIs, and partner with product, accounts, and talent to connect entertainment experiences with commercial outcomes.

The role requires building scalable programming concepts and a team capable of delivering across

Qualifications

• 7+ years of experience across commercial or growth marketing, content or editorial programming, live commerce, or related fields.
• Experience leading teams or complex multidisciplinary programs.
• Strong ability to translate business objectives into clear strategies and measurable programs.

Responsibilities

• Own the Commercial Programming strategy, operating plan, and integrated roadmap.
• Establish priorities, KPIs, budgets, and resource allocation across opportunities.
• Lead scalable programming concepts and partnerships with product, account management, and influencer teams.
• Build and develop a high-performing Commercial Programming team.

Education

Bachelor's degree in Business, Marketing, Media, Communications, or related field

Job description

Fanatics is seeking a Senior Manager, Commercial Programming to lead the strategy and operating model for turning moments in sports, culture, and collectibles into scaled commercial programming. This leader will build and own the Commercial Programming function, set priorities and KPIs, and partner with product, accounts, and talent to connect entertainment experiences with commercial outcomes.

The role requires building scalable programming concepts and a team capable of delivering across