Lead - Campaign Management

Bread Financial; Columbus (OH); On-site; USD 120,000 - 160,000; Full time

Job summary

Bread Financial is seeking a seasoned Program Manager within Marketing Services to design, coordinate, and optimize large-scale marketing programs and customer engagement initiatives. You will translate objectives into executable plans, align stakeholders, and drive scalable delivery frameworks.

The role demands deep experience in campaign management, governance, risk mitigation, and portfolio leadership, with a focus on continuous improvement of workflows and delivery practices across teams.

Qualifications

• 8–10 years experience in marketing programs, campaign management, or related functions.
• 7+ years experience with enterprise work-management platforms for complex workflows and delivery planning.
• 5+ years leading complex programs or portfolio initiatives across multiple teams.

Responsibilities

• Design, coordinate, and optimize complex marketing programs and customer engagement initiatives.
• Evaluate demand, priorities, and resource capacity to support intake and delivery readiness across programs.
• Serve as trusted advisor to stakeholders and senior leaders, translating objectives into executable plans.

Skills

Program management

Stakeholder management

Cross-functional collaboration

Process improvement

Delivery leadership

Education

Bachelor's degree (Marketing/Business)

Tools

Adobe Workfront

Job description

Every career journey is personal. That's why we empower you with the tools and support to create your own success story.

Be challenged. Be heard. Be valued. Be you ... be here.

Job Summary

This role is part of the Marketing Services organization, which enables marketing campaigns, customer communications, and customer engagement initiatives through campaign management, audience management, and channel execution. Within Marketing Services, Campaign Management translates business objectives and requirements into executable programs by coordinating priorities, timelines, resources, dependencies, stakeholders, and delivery activities.

The role serves as a senior subject matter expert, applying deep program delivery expertise to design, coordinate, and optimize complex marketing programs and customer engagement initiatives. The role develops scalable program management approaches, translates business requirements into executable plans, and drives alignment across stakeholders and execution teams. The role provides consultation on program strategy, prioritization, dependency management, and delivery practices while improving execution standards and program effectiveness.

Essential Job Functions

• Design, coordinate, and optimize complex marketing programs, customer communication initiatives, and customer engagement strategies by developing scalable program management approaches, delivery frameworks, and execution methodologies aligned to business objectives and organizational priorities. - (20%)
• Evaluate program demand, business priorities, resource availability, and delivery capacity to support intake management, prioritization decisions, workforce planning, resource allocation, and execution readiness across multiple programs and stakeholder groups. - (20%)
• Serve as a trusted advisor to business stakeholders and senior leaders by translating objectives into executable program strategies, facilitating decision making, managing expectations, and ensuring alignment across stakeholders, delivery teams, and organizational priorities. - (20%)
• Influence governance practices, control frameworks, issue management processes, and risk mitigation approaches while overseeing complex remediation efforts, delivery challenges, and cross-functional issue resolution activities. - (15%)
• Lead continuous improvement initiatives focused on workflow optimization, work management governance, intake processes, automation opportunities, execution transparency, stakeholder experience, and overall program delivery effectiveness. Drive new ways of working that improve scalability, efficiency, and business outcomes. - (15%)
• Lead highly visible initiatives involving new program launches, partner onboarding, portfolio conversions, operating model enhancements, delivery capability development, and organizational transformation efforts that strengthen Marketing Services program management capabilities. - (10%)

Minimum Qualifications

• High School Diploma or GED
• 8-10 years experience in marketing programs, campaign management, project management, customer communications, marketing operations, business operations, or related functions while serving as a subject matter expert for complex program delivery initiatives.
• 7+ years experience using enterprise work‑management platforms to lead complex workflows, intake and prioritization activities, delivery planning, resource coordination, risk management, stakeholder alignment, and cross‑functional program execution.
• 5+ years experience leading complex programs, portfolio initiatives, remediation efforts, operating‑model improvements, process transformations, partner implementations, or organizational changes involving multiple teams and business functions.
• 2+ years experience providing program‑management consultation, technical guidance, mentorship, coaching, or delivery leadership to associates, project teams, stakeholders, or business partners.

Preferred Qualifications

• Bachelor’s Degree in Marketing, Marketing Information Systems, Business, Communications, Project Management, Operations Management, Information Systems or related field of study.
• Experience using Adobe Workfront or a similar enterprise work‑management platform to establish workflow governance, intake practices, delivery standards, reporting approaches, and scalable program‑management processes.