Lead Buy the Barrel Host & Private Tasting Experiences

Brown-Forman; Louisville (KY); On-site; USD 40,000 - 60,000; Full time

Job summary

Brown-Forman in Louisville, KY seeks a lead host for Old Forester’s Buy the Barrel program to create premium barrel selection experiences and host private tours and tastings. You will coordinate events with homeplace, production teams, and brand partners, ensuring top-notch guest experiences and brand integrity.

The role requires bourbon knowledge, hospitality excellence, and strong communication. On-site duties include managing schedules, inventory, and tailored VIP experiences at the

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Experience leading guided tasting experiences and educating diverse audiences on brand history, heritage, and product offerings.
• Ability to taste, evaluate, and discuss whiskey and bourbon products with confidence and credibility.
• Strong knowledge of distillery operations, including production, maturation, aging, and the complete bourbon-making process.
• Excellent verbal and written communication skills, with the ability to build and maintain effective relationships across all levels of the organization and with external partners.
• Highly organized with exceptional attention to detail and strong interpersonal skills.
• Professional, personable, and hospitality-focused demeanor.
• Must obtain and maintain required alcohol service certifications, including ServSafe and TIPS training.
• Ability to lift up to 50 pounds.
• Flexible availability, including evenings, weekends, holidays, and special events.

Responsibilities

• Creates a warm, welcoming environment for all guests and leads BTB tours.
• Serves as primary contact and lead for Buy the Barrel selections and tours.
• Manages BTB administrative functions: agenda coordination, communications, logistics, orders, calendar.
• Communicates BTB visit details to Homeplace Manager, leadership team, and stakeholders.
• Collaborates with Barrel Program Manager, field sales, and partners to fulfill requests.
• Oversees setup/breakdown of BTB experiences with Guest Services support.
• Manages on-site barrel inventory and tags barrels per SOP guidelines.
• Supports VIP, trade, and media visits with Kentucky Distillery Ambassador and Homeplace Coordinator.
• Provides operational support for the Old Forester Distillery Homeplace.
• Maintains compliance with safety, alcohol responsibility, and media access protocols.
• Acts as Manager on Duty as assigned.

Skills

Guided tasting experience

Distillery operations knowledge

Verbal and written communication

Organization

Hospitality focus

Alcohol certifications (ServSafe, TIPS

Physical ability 50 lbs

Flexible scheduling

Education

Bachelor’s degree or equivalent

Job description

Brown-Forman in Louisville, KY seeks a lead host for Old Forester’s Buy the Barrel program to create premium barrel selection experiences and host private tours and tastings. You will coordinate events with homeplace, production teams, and brand partners, ensuring top-notch guest experiences and brand integrity.

The role requires bourbon knowledge, hospitality excellence, and strong communication. On-site duties include managing schedules, inventory, and tailored VIP experiences at the