Group Product Marketing Manager, Brand Video Solutions

Snap; New York (NY); On-site; USD 190,000 - 284,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Mental health support

Job summary

Snap Inc. is seeking a Group Product Marketing Manager for Brand Product Marketing to drive go-to-market for video solutions across Snap surfaces (Chat, Spotlight, Stories, Map). You will collaborate with Product, Sales, and Marketing Science to craft positioning and activation strategies that translate into advertiser value.

You will gather advertiser feedback to influence product strategy, monitor KPIs, and lead scalable programs that boost adoption and revenue across Brand and video solutions.

Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles.
• Experience in product marketing for brand advertising, video, or media products.

Responsibilities

• Own the go-to-market strategy for Snap's video solutions across Snap's surfaces.
• Develop positioning, narrative, and sales activation plans for the Brand product portfolio.
• Act as the voice of the advertiser by gathering feedback to inform product strategy and roadmap.
• Maintain deep understanding of the social and CTV video landscape and translate into differentiated positioning.
• Develop sales enablement materials and programs to drive adoption and revenue growth.
• Define and track KPIs for adoption, advertiser satisfaction, and revenue for leadership reviews.
• Establish scalable feedback loops between advertisers, sales, and product teams.

Skills

Brand advertising knowledge

Social/CTV video landscape

Digital advertising monetization

Executive presence

Global marketing programs leadership

Communication & storytelling

Autonomous leadership

AI adoption & automation

Education

BS/BA degree or equivalent

Tools

Looker

CRM systems

Job description

Snap Inc. is seeking a Group Product Marketing Manager for Brand Product Marketing to drive go-to-market for video solutions across Snap surfaces (Chat, Spotlight, Stories, Map). You will collaborate with Product, Sales, and Marketing Science to craft positioning and activation strategies that translate into advertiser value.

You will gather advertiser feedback to influence product strategy, monitor KPIs, and lead scalable programs that boost adoption and revenue across Brand and video solutions.