Group Product Marketing Manager - Brand & Video Growth
SNAP, Inc.
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Descripción de la vacante
Snap Inc in San Francisco is seeking a Group Product Marketing Manager to lead Brand Product Marketing for Snap Ads. You will own the go-to-market strategy for video solutions across Snap's surfaces, developing compelling positioning, narratives, and sales activation plans to make Snapchat a must-buy for brand advertisers.
You will gather feedback from advertisers to inform product strategy and roadmap, build demand generation programs, and track KPIs for adoption and revenue with leadership
Formación
- Experience in brand advertising, video, or media product marketing.
- Strong understanding of social and CTV video landscape and competitive positioning.
- Proven ability to lead marketing programs and scale initiatives globally.
- Excellent communication and storytelling skills for senior audiences.
Responsabilidades
- Own go-to-market strategy for Snap's video solutions across surfaces.
- Develop positioning and sales activation plans for Brand products.
- Synthesize advertiser feedback to inform product strategy and roadmaps.
- Create sales enablement materials and training to drive adoption and revenue.
- Define and track KPIs for adoption and advertiser satisfaction.
- Build scalable feedback loops between advertisers, sales, and product teams.
Conocimientos
Educación
Herramientas
Descripción del empleo
Snap Inc in San Francisco is seeking a Group Product Marketing Manager to lead Brand Product Marketing for Snap Ads. You will own the go-to-market strategy for video solutions across Snap's surfaces, developing compelling positioning, narratives, and sales activation plans to make Snapchat a must-buy for brand advertisers.
You will gather feedback from advertisers to inform product strategy and roadmap, build demand generation programs, and track KPIs for adoption and revenue with leadership
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