Brand Video PMM Lead (Equity)

SNAP, Inc.; Palo Alto (CA); Sur place; USD 190 000 - 284 000; Plein temps

Avantages offerts par ce poste

Equity RSUs

Résumé du poste

Snap Inc. in California is seeking a Lead, Product Marketing Manager to join the Brand Product Marketing team at Snap Ads. You will own the go-to-market strategy for Snap's video solutions across surfaces and help brands understand how Snap fits into their video and social strategy.

As an individual contributor, you’ll shape positioning, develop sales activation plans, gather advertiser feedback, and track KPIs to inform product strategy and leadership. Equity RSUs are available.

Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years in product marketing, product strategy, or relevant digital marketing/advertising roles.
• Experience in product marketing for brand advertising, video, or media products.

Responsabilités

• Own the go-to-market strategy for Snap's video solutions with Product, Sales, and Marketing Science.
• Develop positioning, narrative, and sales activation plans for the Brand portfolio.
• Represent advertiser voice by gathering feedback to inform product strategy and roadmap.
• Maintain deep knowledge of social and CTV video landscape; translate into differentiated positioning.
• Create sales enablement materials and programs to drive adoption and revenue growth.
• Define and track KPIs for adoption, advertiser satisfaction, and revenue; report to senior leadership.
• Establish scalable feedback loops between advertisers, sales, and product teams.

Connaissances

Strong understanding of brand ads

Fluency in social and CTV video

Advanced digital advertising

Executive presence

Leadership in marketing programs

Communication and storytelling

Autonomy in high-impact initiatives

AI adoption & automation

Formation

BS/BA or equivalent

Outils

Looker

Description du poste

Snap Inc. in California is seeking a Lead, Product Marketing Manager to join the Brand Product Marketing team at Snap Ads. You will own the go-to-market strategy for Snap's video solutions across surfaces and help brands understand how Snap fits into their video and social strategy.

As an individual contributor, you’ll shape positioning, develop sales activation plans, gather advertiser feedback, and track KPIs to inform product strategy and leadership. Equity RSUs are available.