Lead Brand Digital Content Manager

New Belgium Brewing Company; Denver (CO); Hybrid; USD 80,000 - 105,000; Full time

Benefits offered by this job

Medical & Dental Insurance

Basic Term Life and AD&D Insurance

Short Term Disability Insurance

Flexible Spending Account

Employee Assistance Program

PTO

401k Match

Paid Caregiver Leave

Profit Sharing

Job summary

Bell’s and New Belgium seeks a digital content leader to concept, produce, and execute compelling content for social and digital platforms. You will guide the creative vision, develop assets, and collaborate across internal teams and external creators to elevate the brand portfolio.

The role focuses on photography, video, design and storytelling, with a strong emphasis on analytics to optimize per-platform performance and maintain brand consistency.

Qualifications

• Bachelor’s degree in Marketing or Graphic Communication Design, or equivalent related experience, and 4+ years in creative direction.
• Experienced liaison with invention, imagination, and originality.
• Proficient in design software and visual storytelling.

Responsibilities

• Lead creative direction of brand strategy across digital channels.
• Partner with internal teams and external creators to produce social content.
• Develop assets to support brand initiatives across platforms like Facebook, Instagram, YouTube, email, and web.
• Analyze performance and best practices per platform to inform content decisions.
• Collaborate with partners to coordinate brand support and campaigns.
• Manage multiple projects and maintain professional communication.

Skills

Creative direction

Photography

Graphic design

Social media

Digital marketing

Brand strategy

Communication skills

Education

Bachelor's degree in Marketing or Graphic Communication Design

Tools

Adobe Creative Suite

Job description

This position is responsible for conceptualizing, producing and executing content for social and digital platforms within New Belgium. This role will lead the creative vision and execution for digital communications, media, and marketing programs. In addition, this role is responsible for the design and development of content needed to support and enhance the portfolio of individual brands within New Belgium.

Essential Duties:

• Lead creative direction of the New Belgium brand strategy and be able to photograph and design the needed assets to bring the creative and strategic vision to life.
• Lead execution of the approved brand strategy across digital and social media.
• Fulfill asset needs across the larger brand portfolio and ensure requested assets ladder up to the New Belgium creative strategy.
• This includes partnering with internal teams to concept and produce content for all digital platforms, including but not limited to Facebook, Instagram, Twitter, YouTube, website, email marketing, etc.
• Collaborate with brand partners, innovation team, internal and external content creators, distributors and sales team to coordinate support for brand initiatives.
• Perform analysis of creative work to understand best practices per platform, areas for improvement and exploration specific to each digital channel.
• Build social media content, including photography, video, design and stories; and produce media showcasing relevance within compatible consumer communities.
• Identify emerging trends in the digital space; and define .com, email and social media best practices.
• Other projects and duties as assigned.

Education/ Experience/Skills:

• Bachelor’s degree in Business Administration: Marketing or Graphic Communication Design, or equivalent related experience and 4+ years of creative direction and execution experience.
• Experienced liaison with demonstrated skills in invention, imagination, and originality.
• Strong working knowledge with proficiency in use of design programs.
• Ability to handle multiple projects and details simultaneously, and problem-solve proactively.
• Requires self-direction, tact, diplomacy and a clear, courteous and professional manner.
• Advanced oral and written communication skills and the ability to work cooperatively with team members.

Percent of Travel:

10% - 25%

Working Conditions:

Remote, Office

Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.

Starting Salary Range: $80,000-$105,000

All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment:

• Medical & Dental Insurance (options available for dependents)
• Basic Term Life and AD&D Insurance
• Short Term Disability Insurance
• Flexible Spending Account
• Employee Assistance Program
• PTO
• 401k Match
• Paid Caregiver Leave
• Profit Sharing

Details will be shared and questions answered during our interview.

EEO Statement

Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community.Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law.