Lead, Annual Giving & Advancement Communications

Husson-University; Bangor (ME); On-site; USD 65,000 - 90,000; Full time

Job summary

Husson University in Bangor, ME invites applications for a Manager of Annual Giving and Advancement Communications. This role leads Husson’s comprehensive annual giving program and designs marketing and communications strategies to boost donor engagement, alumni participation, and philanthropic support across direct mail, digital channels, Giving Day, and social media.

The position partners with University Marketing and Communications, guiding messaging consistency with Husson’s brand and

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Progressively responsible experience in annual giving, fundraising, marketing, communications, advancement, alumni relations, or related field.
• Strong analytical skills with ability to set goals, evaluate results, identify trends, and use data to inform strategy.
• Strong project management skills and ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication, including storytelling abilities.
• Experience developing effective digital, email, social media, and direct-response communications.
• Strong commitment to donor service and relationship building.
• Ability to work independently and in a team environment.
• Experience supervising staff or student workers.
• Familiarity with fundraising and alumni engagement best practices.

Responsibilities

• Provides leadership for Husson University’s comprehensive annual giving program.
• Develops marketing and communications strategies to support fundraising, donor engagement, and alumni participation.
• Leads annual Giving Day planning, campaign strategy, messaging, audience segmentation, and post-campaign analysis.
• Establishes fundraising goals and uses KPIs to refine strategies.
• Identifies donors with capacity for increased engagement and collaborates with Major Gifts staff.
• Develops targeted fundraising strategies for alumni, parents, faculty, staff, students, athletics, and friends.
• Directs Advancement marketing and communications, including emails, giving-page content, digital campaigns, and social media.
• Creates compelling donor-centered messaging highlighting impact and university priorities.

Skills

Annual giving

Fundraising

Marketing

Communications

Donor engagement

Alumni relations

Project management

Data analysis

Storytelling

Digital content

Social media

Direct response

Team leadership

Education

Bachelor's degree

Tools

Raiser's Edge NXT

Job description

Husson University in Bangor, ME invites applications for a Manager of Annual Giving and Advancement Communications. This role leads Husson’s comprehensive annual giving program and designs marketing and communications strategies to boost donor engagement, alumni participation, and philanthropic support across direct mail, digital channels, Giving Day, and social media.

The position partners with University Marketing and Communications, guiding messaging consistency with Husson’s brand and