Launch-Ready Marketing Operations & Analytics Director

Initial Therapeutics, Inc.; Watertown (MA); On-site; USD 257,500 - 326,167; Full time

Job summary

EyePoint Pharmaceuticals is seeking an Executive Director, Marketing Operations & Analysis to architect and lead marketing operations for the DURAVYU launch. You will own project management, campaign workflows, agency management, market research, performance analytics, and budgeting within a growing commercial organization.

Reporting to the SVP, Marketing and Strategy, you will partner with all marketing leads, Finance, Legal, Compliance, Medical Affairs, and external agencies to ensure launch

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years of pharmaceutical or biotechnology marketing operations, commercial operations, or marketing analytics experience.
• Experience building marketing operations infrastructure in a pre-launch or early commercial environment.
• Proven expertise in marketing analytics, performance measurement, and ROI modeling.
• Experience managing MLR review processes and promotional compliance.
• Strong project management and vendor management skills.
• Experience managing large marketing budgets and agency relationships.
• Knowledge of retina disease space, HCP engagement models, and specialty pharma marketing.
• Expertise in marketing technology, CRM systems, and digital analytics platforms.
• Excellent project management, communication, and analytical skills.
• Ability to balance strategic thinking with hands-on operational execution.
• Strong cross-functional collaboration skills.

Responsibilities

• Design and implement marketing operations systems, tools, and processes to support launch and commercial growth.
• Stand up marketing project management frameworks, campaign workflows, and agency management processes from the ground up.
• Develop scalable processes for program management, vendor oversight, and cross-functional workflow optimization.
• Ensure launch readiness across people, process, and technology.
• Manage the marketing technology stack and digital infrastructure.
• Lead the market research strategy (primary and secondary) to inform DURAVYU commercial decisions.
• Design KPIs, dashboards, and attribution models to budget and measure the effectiveness of HCP, P2P, patient, and field marketing investments.
• Manage analytics for marketing performance, campaign effectiveness, and program ROI.
• Translate data and insights into actionable recommendations for marketing and functional leads.
• Oversee key external research vendor relationships.
• Own end-to-end planning, logistics, sponsorship execution, and operational coordination for EyePoint's presence at retina congresses and retina industry events.
• Partner with Field Marketing on congress strategy and content, while owning all operational execution.
• Direct logistics and coordination for field teams, booth management, and promotional activities at major events.
• Own congress budgets, vendor contracts, and post-event reporting.
• Develop a tiered congress strategy aligned with brand objectives and KOL engagement priorities.
• Drive promotional compliance and manage the medical/legal/regulatory (MLR) review process for all promotional materials.
• Ensure timely, compliant asset delivery for launch and ongoing promotional cycles.
• Manage marketing budget planning, tracking, forecasting, and reporting.
• Oversee agency contracts, vendor agreements, and cross-functional budget coordination.
• Ensure on-time, on-budget launch execution and ongoing operational excellence.

Skills

Marketing analytics

Project management

Vendor management

Cross-functional collaboration

CRM systems

Digital analytics platforms

Education

Bachelor's degree

MBA or advanced degree preferred

Tools

CRM systems

Marketing analytics tools

Job description

EyePoint Pharmaceuticals is seeking an Executive Director, Marketing Operations & Analysis to architect and lead marketing operations for the DURAVYU launch. You will own project management, campaign workflows, agency management, market research, performance analytics, and budgeting within a growing commercial organization.

Reporting to the SVP, Marketing and Strategy, you will partner with all marketing leads, Finance, Legal, Compliance, Medical Affairs, and external agencies to ensure launch