Executive Director, Peer to Peer Marketing

Initial Therapeutics, Inc.; Watertown (MA); On-site; USD 260,000 - 326,000; Full time

Job summary

EyePoint Pharmaceuticals is seeking an Executive Director, Lead Peer-to-Peer Marketing to architect and lead the national peer-to-peer marketing strategy for DURAVYU. You will design speaker programs, manage the KOL speaker bureau and advocacy network, and create scalable P2P programming across live, virtual, and digital formats.

Reporting to the VP, Head of Marketing, you will partner with Field Marketing, HCP Marketing, Medical Affairs, Sales, Legal, and Compliance to ensure regulatory

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years of pharmaceutical/biotech peer-to-peer marketing, speaker program management, or HCP engagement experience.
• Experience building and managing speaker bureaus and P2P programs; KOL identification and engagement.

Responsibilities

• Architect and lead national peer-to-peer marketing strategy for DURAVYU.
• Design speaker programs and manage the KOL speaker bureau and advocacy network.
• Create scalable P2P programming across live, virtual, and digital formats.

Skills

P2P marketing leadership

KOL speaker program mgmt

HCP engagement

Cross-functional leadership

Compliance expertise

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

The Commercial team at EyePoint focuses on bringing innovative therapies to patients by ensuring healthcare providers, partners, and communities have access to treatment, reimbursement, and are able to use the product appropriately. This team uses data-driven insights, market access strategies, and a patient-centric approach to improve awareness, access, and adoption of EyePoint’s therapies to help improve vision outcomes for people with serious retinal diseases.

The Executive Director, Lead Peer-to-Peer Marketing will architect and lead the national peer-to-peer marketing strategy for DURAVYU. This leader designs speaker programs, manages the KOL speaker bureau and advocacy network, creates scalable P2P programming across live, virtual, and digital formats, and ensures P2P activities are strategically integrated with HCP marketing, field marketing, and Medical Affairs engagement.

EyePoint is building its commercial infrastructure to support the anticipated launch of DURAVYU for wet AMD. Peer-to-peer engagement is critical to building clinical conviction among retina specialists, given that TKIs represent a novel class requiring physician education and comfort-building through trusted peer channels.

Reporting to the VP, Head of Marketing, this role will partner closely with Field Marketing, HCP Marketing, Medical Affairs, Sales, Legal, and Compliance.

Key Responsibilities

National Peer-to-Peer Strategy

• Develop and execute high-impact, compliant peer-to-peer marketing programs for DURAVYU.
• Set the strategic vision for KOL-led education, clinical discussion, and advocacy through P2P channels.
• Align P2P program objectives with brand goals, launch milestones, and sales force priorities.
• Design P2P programming that builds clinical conviction around DURAVYU's MOA, durability, safety, and real-world applicability.
• Develop annual P2P plans with clearly defined objectives, budgets, and performance targets.

Speaker Bureau & Advocacy Network

• Build and manage the KOL speaker bureau infrastructure for DURAVYU.
• Identify, recruit, train, and engage a national speaker faculty of retina opinion leaders.
• Deliver compliant, high-impact scientific and clinical speaker programming.
• Coordinate speaker training, content development, and ongoing faculty management.
• Ensure speaker bureau compliance with all regulatory and company policies.

P2P Programming Across Formats

• Design and execute peer-to-peer programs across live, virtual, and digital formats.
• Create scalable P2P programs including dinner programs, virtual roundtables, webinar series, and congress-adjacent events.
• Innovate formats to maximize physician engagement, learning, and clinical conviction.
• Evaluate program performance through attendance, engagement, and prescriber behavior data.
• Continuously refine programming based on insights and feedback.

Integration with HCP & Field Marketing

• Ensure P2P programs are strategically coordinated with field sales priorities, HCP marketing campaigns, and Medical Affairs scientific engagement.
• Collaborate with Field Marketing on KOL engagement and advocacy alignment.
• Ensure unified messaging across promotional and P2P channels.
• Drive cross-functional synergies to maximize the impact of peer-to-peer investment.

Required Qualifications

Education

• Bachelor's degree required; MBA or advanced degree preferred.

Experience

• 12+ years of pharmaceutical or biotechnology peer-to-peer marketing, speaker program management, or HCP engagement experience.
• Demonstrated success building and managing speaker bureaus and P2P programs.
• Experience with KOL identification, engagement, and faculty development.
• Strong compliance knowledge related to speaker programs and HCP interactions.
• Experience leading cross-functional teams and managing P2P vendors and agencies.

Knowledge & Capabilities

• Knowledge of retina disease space, HCP engagement models, and specialty pharma marketing.
• Expertise in P2P program design, execution, and measurement.
• Strong project management, communication, and relationship management skills.
• Analytical mindset with ability to optimize programs based on data.
• Ability to operate in a fast-growing biotechnology environment.

Preferred Experience

• Ophthalmology or retinal disease market experience.
• Experience with buy-and-bill and physician-administered therapeutics.
• Biotechnology launch experience within a pre-commercial or emerging-growth organization.
• Digital P2P and virtual engagement program experience.

Success Measures

• Speaker bureau development, faculty quality, and engagement.
• P2P program reach, attendance, and physician satisfaction.
• Clinical conviction and adoption influence attributable to P2P programs.
• Compliance record and regulatory adherence.
• Integration effectiveness with HCP, field marketing, and Medical Affairs.
• Budget adherence and P2P investment ROI.

EyePoint is committed to fair andequitablecompensation practices.The salaryoffer iscommensuratewithEyePoint’scompensation philosophy and considers factors including but notlimited to education, training, experience, market conditions, criticality of the role and internal equity.

The target salary range for this position is listed below:

Salary Range

$257,500 - $326,167 USD

Envision Your Future

With the exciting energy of a winning culture and an exhilarating pace, we are an ophthalmology company committed topreventing blindnessby developing and commercializing innovative therapeutics.

The collective power of our values influences everything we do, and everything we do for you.

Transformational Innovation

We exist to change our patients’ lives through the power of sight. We are forward looking, embrace challenges with curiosity, and continuously seek to improve our products and ourselves by learning, problem-solving and pushing the limits of science and technology.

Unwavening Integrity

We recognize our responsibility to our patients, employees, and our community, and value the trust they put in us. We set a high ethical bar and expect responsible leadership at every level to ensure we serve those who matter most to us.

Compassionate Excellence

We believe that fun and excellence can coexist. We foster a culture where enjoying the work we do and caring for each other are as important as delivering exceptional outcomes.

Inclusive Collaboration

We strive to see through the eyes of others and work as one team. We appreciate one another’s differences and perspectives, and ensure everyone feels valued, respected and encouraged to bring their ideas forward.

EyePointis proud to be an equal opportunity employer. We believe that diversity and inclusion among our colleagues is critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.