Head of Marketing Operations & Analytics

BioSpace; Watertown (MA); On-site; USD 267,000 - 338,000; Full time

Job summary

EyePoint Pharmaceuticals is seeking an Executive Director, Marketing Operations & Analysis to architect and lead the operational backbone for DURAVYU launch and ongoing commercial execution. You will own marketing project management, campaign workflows, agency management, market research, performance analytics, congress operations, and budget management.

The role partners with senior leaders across Finance, Legal, Compliance, Medical Affairs, and external agencies to ensure launch readiness,

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years in pharmaceutical/biotech marketing operations, commercial operations, or marketing analytics.
• Experience building marketing operations infrastructure in pre-launch or early commercial environments.
• Proven expertise in marketing analytics, performance measurement, and ROI modeling.
• Experience managing MLR review processes and promotional compliance.
• Strong project management and vendor management skills.
• Experience managing large marketing budgets and agency relationships.

Responsibilities

• Design and implement marketing operations systems, tools, and processes to support launch and commercial growth.
• Stand up marketing project management frameworks, campaign workflows, and agency management processes.
• Develop scalable processes for program management, vendor oversight, and cross-functional workflow optimization.
• Ensure launch readiness across people, process, and technology.
• Manage the marketing technology stack and digital infrastructure.
• Lead market research strategy and design KPIs, dashboards, and attribution models.
• Oversee budgets, vendor relationships, and post-event reporting for congresses and conferences.
• Drive promotional compliance and oversee MLR review for all materials.

Skills

Marketing analytics

ROI modeling

Project management

Vendor management

CRM systems

Digital analytics

Cross-functional collaboration

Pre-launch experience

Education

Bachelor's degree

MBA

Tools

CRM software

Marketing automation

Job description

EyePoint Pharmaceuticals is seeking an Executive Director, Marketing Operations & Analysis to architect and lead the operational backbone for DURAVYU launch and ongoing commercial execution. You will own marketing project management, campaign workflows, agency management, market research, performance analytics, congress operations, and budget management.

The role partners with senior leaders across Finance, Legal, Compliance, Medical Affairs, and external agencies to ensure launch readiness,