Launch-Driven Product Marketing Manager – Water Solutions

briowt; Glendale (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical benefits

401k plan

Paid vacation

Paid holidays

Job summary

Brio Water Technology is seeking a Product Marketing Manager to lead go-to-market for its line of residential and commercial water products, including dispensers, ice machines, and filtration systems. You will own product positioning, messaging, and launch execution from development through post-launch performance.

You will collaborate with product, engineering, design, and sales to create a single narrative, drive auto-replenishment and subscription enrollment, and guide pricing decisions with

Qualifications

• 5–8 years of product marketing experience leading go-to-market for physical/hardware products (consumer electronics strongly preferred).
• Experience managing complex cross-functional launches with hard external deadlines (retail line reviews and shelf reset windows, certifications/testing).
• Strong narrative and messaging instincts to translate technical specs into consumer value.
• Experience partnering with big-box, club, and ecommerce retailers (Home Depot, Lowe's, Costco, Amazon) and wholesale distributors.
• Data fluency—comfortable using sales, review, and market-share data to make decisions.
• Excellent written and verbal communication; experience briefing executives and external spokespeople.
• Bachelor's degree required; MBA a plus.

Responsibilities

• Own go-to-market for one or more product lines from pre-launch planning through launch day and post-launch performance.
• Develop launch plans aligning product, engineering, design, communications, channel, and sales around a single narrative and timeline.
• Craft positioning and messaging that differentiates the product against competitors and translates technical capabilities into consumer benefits.
• Own the consumables business — drive replacement filter attach rate and subscription enrollment across DTC and retail.
• Partner with Product and Engineering to shape feature prioritization based on market and customer insight.
• Support pricing with competitive and market analysis; final pricing decisions by leadership.
• Build launch narratives and toolkits—briefing documents, sales enablement materials, channel assets, and spokesperson talking points.
• Own on-pack messaging and claims hierarchy; manage out-of-box experience in partnership with Product and Creative.

Skills

Go-to-market

Cross-functional leadership

Storytelling

Data fluency

Executive briefing

Education

Bachelor's degree

MBA

Job description

Brio Water Technology is seeking a Product Marketing Manager to lead go-to-market for its line of residential and commercial water products, including dispensers, ice machines, and filtration systems. You will own product positioning, messaging, and launch execution from development through post-launch performance.

You will collaborate with product, engineering, design, and sales to create a single narrative, drive auto-replenishment and subscription enrollment, and guide pricing decisions with