Launch Communications Lead - Local Markets

Zipline; Austin (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Zipline in Austin, TX is seeking a Communications Manager, Local & Launch Communications to lead in-market and launch communications end-to-end, building trust, excitement, and clear storytelling for new deployments.

You will partner with Operations, Government Relations, Marketing, and Design to craft messaging, manage media relations, develop talking points and visual content, and guide local teams through fast-moving launches.

Qualifications

• 7+ years of communications experience in-house, agency, media, or politics.
• Launch and local market experience strongly preferred.
• Proven ability to simplify complex topics and write crisply.

Responsibilities

• Own communications for in-market site and store launches, as the main contact for local and launch comms.
• Plan and execute integrated launch communications across media, digital, and visuals.
• Develop relationships with reporters, creators, and influencers.
• Lead story development, media outreach, and on-the-ground press moments.
• Coordinate with videographers and designers to produce high-quality content.
• Create press materials, talking points, FAQs, and reactive statements.
• Support launch events and media tours with strong storytelling.
• Provide communications counsel to Operations, Government Relations, Marketing, and Design.
• Monitor local issues and misinformation, respond quickly when needed.
• Plan events with shareable, viral potential and train local teams on messaging.
• Serve as Zipline spokesperson.

Skills

Communications leadership

Media relations

Crisp writing

Storytelling

Project management

Education

Bachelor's degree or equivalent

Tools

Media monitoring tools

Content creation tools

Job description

Zipline in Austin, TX is seeking a Communications Manager, Local & Launch Communications to lead in-market and launch communications end-to-end, building trust, excitement, and clear storytelling for new deployments.

You will partner with Operations, Government Relations, Marketing, and Design to craft messaging, manage media relations, develop talking points and visual content, and guide local teams through fast-moving launches.