LATAM Media & Growth Director

monsterenergy; Miami (FL); On-site; USD 106,000 - 141,000; Full time

Job summary

Monster Energy seeks a LATAM Media Director to own and elevate the media vision across LATAM, leading strategy, execution, and optimization to fuel brand growth and maximize investment performance. You will spearhead high-impact media campaigns and mentor a high-performing team across cross-functional partners.

Lead budget ownership for paid social, programmatic, and traditional media, align with brand goals, and drive ROI with data-driven decisions while staying ahead of industry trends and

Qualifications

• Bachelor's degree in Marketing/Advertising/Communications.
• 10+ years in Media, Advertising, Digital.
• 5+ years of Team Leadership.
• Knowledge of media management platforms including buying, bidding, analytics.
• Certifications such as Amazon Marketing Cloud, Google, Meta, TikTok are a plus.

Responsibilities

• Develop and implement media strategies to optimize marketing and media plans across LATAM brands.
• Align digital initiatives with brand and commercial goals and collaborate with brand, shopper, commercial teams.
• Own the LATAM media budget across paid social, programmatic, and traditional.
• Set priorities with the Sr Media Director.
• Partner with Brand, Creative, Sales, and Shopper Marketing to drive a cohesive digital media strategy.
• Establish and monitor KPIs to assess campaign effectiveness.
• Guide testing, analytics development, and financial planning for continuous improvement.
• Build and mentor a high-performing Digital Media team with clear growth plans.
• Build, develop and maintain agencies, platforms and vendor relationships.
• Own scopes, negotiations and partner performance reviews.
• Build the retail media capability and retailer partnerships.
• Keep media fundamentals and brand safety standards across markets.
• Stay ahead of evolving digital media trends and insights.

Skills

Media leadership

Budget management

Team leadership

Analytics

Vendor relations

Education

Bachelor's Degree in Marketing/Advertising/Communications

Tools

Media platforms

Job description

Monster Energy seeks a LATAM Media Director to own and elevate the media vision across LATAM, leading strategy, execution, and optimization to fuel brand growth and maximize investment performance. You will spearhead high-impact media campaigns and mentor a high-performing team across cross-functional partners.

Lead budget ownership for paid social, programmatic, and traditional media, align with brand goals, and drive ROI with data-driven decisions while staying ahead of industry trends and