Social Media Marketing Manager

Kani Solutions Inc; Burbank (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Kani Solutions Inc. seeks a Sr. Specialist, Social Media, Influencer Marketing, and Paid Digital Media to lead regional programs across the Americas and bring our brand storytelling to life in entertainment, technology, and culture.

You will localize global strategies for the U.S. and LATAM, collaborate with cross-functional teams, and drive measurable impact across B2B and B2C audiences. Fluency in English and Spanish is required, with Portuguese a plus.

Qualifications

• 5-7+ years of influencer marketing, social media marketing and paid digital media experience.
• Fluency in English and Spanish (written and verbal) required.
• Experience as SME or regional lead for social/influencer marketing in US & LATAM.
• Creative, pop-culture savvy with evidence of authentic influencer activation.
• Ability to manage multi-platform campaigns and work with YouTube creators at regional level.
• Knowledge of paid social/digital media basics and optimization.
• Experience creating/posting graphics with Canva/Adobe tools.
• Experience with social publishing and analytics platforms.

Responsibilities

• Localize and execute global social, influencer and paid media strategies for the Americas.
• Develop region-specific social and influencer programs to deepen engagement and reach.
• Collaborate with marketing, creative, PR, agency partners and external partners.
• Ensure activations are planned, executed and optimized; deliver measurable impact.

Skills

Social media marketing

Influencer marketing

Paid digital media

Bilingual English/Spanish

Creative & pop-culture savvy

Independent work

Strategic collaboration

Communication

Tools

Canva

Adobe Premiere Pro

Adobe Photoshop

Sprout

Sprinklr

Job description

Job Title: Sr. Specialist, Social Media, Influencer Marketing, and Paid Digital Media

Role Overview:

The Senior Specialist, Social Media, Influencers, and Paid Media – Americas is an individual contributor and the single subject matter expert (SME) for social, influencer, and paid digital media across the U.S. and Latin America. The role drives culturally relevant, high-performing programs that bring our brand, technology, and storytelling to life across entertainment, technology, and culture.

Core responsibilities include localizing and executing global social, influencer & paid media strategies, and content; serving as the voice across social platforms; developing and driving region-specific social, influencer & paid media programs; and identifying and executing region-specific opportunities to deepen engagement, expand reach, and deliver measurable impact across B2B and B2C audiences.

This role operates in a matrixed environment, collaborating closely with U.S. and LATAM Marketing, Global Social & Digital, Creative, PR, agency partners, and external partners to ensure activations are well-planned, expertly executed, and continuously optimized.

Fluency in English and Spanish is required (with Portuguese fluency a nice to have) to support U.S. and LATAM markets.

Qualifications

• 5-7+ yrs. experience in influencer marketing, social media marketing, and paid digital media, preferably with entertainment, technology, media, or culture-driven brands
• Fluency in English and Spanish (written and verbal) is required
• Demonstrated experience serving as a subject matter expert or regional lead for social and influencer marketing with a strong understanding of social platforms, creator ecosystems, and digital culture across the U.S. and Latin America
• Creative and pop-culture savvy, with proven examples of managing social and influencers programs for brands in an authentic way
• Proven success working independently creating and executing multi-platform social campaigns and influencer activations with YouTube and social media influencers at a regional or market level
• Working knowledge of paid social & digital media fundamentals, including targeting, creative testing, and performance optimization
• Experience creating static or video graphics using tools like Canva, Adobe Premiere Pro, and/or Adobe Photoshop for posts across social platforms
• Experience using social publishing, listening, and analytics tools (e.g., Sprout, Sprinklr, native platform tools)
• Able to solve problems creatively and deliver results in a fast-paced environment
• Highly organized, with strong planning skills and meticulous attention to detail
• Strong communicator with confidence engaging and collaborating with senior internal stakeholders and external partners.