LATAM Brand Marketing Lead: Mexico & LatAm

Techtronic Industries - TTI; Anderson (SC); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Tuition assistance

401(k)

Medical/dental/vision coverage

Vacation and holidays

Job summary

TTI Power Equipment in Anderson, SC is looking for a Brand Marketing Manager to lead the brand strategy across Mexico and Latin America. You will align priorities with go-to-market initiatives and guide a high-performing team.

Strong English/Spanish communication, digital marketing expertise, and a passion for storytelling are essential to drive growth with sales, product, and agencies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Bilingual proficiency in English and Spanish.
• 3+ years of experience leading teams and cross-functional teams.
• Experience managing marketing budgets, agency partnerships, and external vendors.
• Proficiency with video editing software and creating digital content for social media.
• Strong project management and communication skills in a fast-paced environment.
• Creative thinker with a passion for brand building and growth.

Responsibilities

• Lead the development and execution of integrated brand marketing strategies across Mexico and Latin America.
• Manage and develop a team responsible for brand marketing initiatives.
• Serve as the primary Brand Marketing representative for leadership meetings.
• Collaborate with Sales, Channel Marketing, Product Marketing, and other teams to drive growth.
• Coordinate with internal and external agencies to maximize impact and efficiency.
• Provide guidance on social media content, influencer marketing, and content direction.
• Monitor marketing performance and optimize campaigns for growth.
• Oversee the regional marketing budget and allocations.

Skills

Brand management

Team leadership

Budget management

Cross-functional

Digital marketing

Content creation

Bilingual EN/ES

Education

Bachelor's in Marketing

Tools

Video editing software

Social media platforms

Job description

TTI Power Equipment in Anderson, SC is looking for a Brand Marketing Manager to lead the brand strategy across Mexico and Latin America. You will align priorities with go-to-market initiatives and guide a high-performing team.

Strong English/Spanish communication, digital marketing expertise, and a passion for storytelling are essential to drive growth with sales, product, and agencies.