LATAM Brand Marketing Leader

TTI Consumer Power Tools, Inc.; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Tuition assistance

401(k)

Medical coverage

Dental coverage

Vision coverage

Vacation and holidays

Job summary

TTI Consumer Power Tools, Inc. dba TTI Power Equipment in Anderson, SC is seeking a Brand Marketing Manager to lead the division's brand strategy across Mexico and Latin America.

The role demands strategic thinking, strong communication, and collaborative leadership to drive initiatives across markets while managing a high-performing team. You will shape go-to-market plans, partner with Sales and Product Marketing, guide content and influencer programs, and optimize campaigns to grow the

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of experience managing people and leading cross-functional teams.
• Experience managing marketing budgets and agency partnerships.
• Bilingual English and Spanish required; Portuguese a plus.
• Proficiency with video editing software and digital content for social media.
• Strong project management and communication skills.
• Strategic thinker with storytelling and brand-building passion.

Responsibilities

• Develop and execute integrated brand marketing strategies across Mexico and Latin America.
• Lead and develop a team delivering initiatives in the region.
• Represent brand marketing in leadership meetings with updates and recommendations.
• Collaborate with Sales, Channel Marketing, Product Marketing, and other teams to drive growth.
• Partner with agencies to maximize marketing investments.
• Guide social media content and influencer marketing strategy.
• Monitor performance and optimize campaigns and budgets.
• Oversee regional brand marketing budget including influencers, paid media, sampling, content.

Skills

Brand marketing

Digital marketing

Leadership

Cross-functional teams

Social media content

Video editing

Budget management

Strategic planning

Communication

Education

Bachelor's degree

Tools

Video editing software

Job description

TTI Consumer Power Tools, Inc. dba TTI Power Equipment in Anderson, SC is seeking a Brand Marketing Manager to lead the division's brand strategy across Mexico and Latin America.

The role demands strategic thinking, strong communication, and collaborative leadership to drive initiatives across markets while managing a high-performing team. You will shape go-to-market plans, partner with Sales and Product Marketing, guide content and influencer programs, and optimize campaigns to grow the