LA Galaxy, Sr Manager, Paid Media

Aeg-Worldwide; Carson (CA); On-site; USD 106,000 - 130,000; Full time

Benefits offered by this job

Bonus plan eligibility

Medical, dental & vision insurance

Paid holidays, vacation & sick time

401k with 3% employer match

Parental leave

Wellness offerings

Job summary

AEG is seeking a Senior Manager of Paid Media to lead the strategic direction and performance of all paid media across search, social, display, video, and emerging channels. You will shape the long-term roadmap, build in-house capabilities, and drive revenue tied to ticket sales and fan growth.

You will oversee the Paid Campaigns Marketing Manager and collaborate with product marketing, analytics, and creative teams to deliver data-driven campaigns that maximize ROAS and audience reach.

Qualifications

• BA/BS Degree (4-year): Digital Marketing, Marketing Analytics, Paid Media or related marketing field
• 8–10 years of related work experience in paid media management
• Experience leading in-house paid media campaigns across search, social, display and video
• Experience managing budgets, pacing, forecasting and ROAS optimization
• Strong ability to translate objectives into performance-driven campaigns
• Experience building tracking, attribution, and reporting frameworks
• Proven cross-functional collaboration with creative, analytics, and operations teams

Responsibilities

• Own the paid media strategy and long-term investment roadmap across all digital channels
• Lead the build out of an in-house paid media function and reporting capabilities
• Manage paid search and brand bidding strategies for efficiency and conversions
• Partner with analytics and insights teams to establish measurement frameworks and standards
• Develop audience targeting and segmentation strategies for full funnel performance
• Provide strategic direction across creative, content, and marketing teams to align campaigns
• Oversee optimization frameworks, experimentation models and ROI improvements
• Own budget strategy, forecasting, and investment decisions to hit KPIs and revenue goals
• Lead paid media for theme nights, ticketing campaigns, and tentpole moments
• Identify and evaluate emerging media trends and technologies
• Coach the Paid Campaigns Marketing Manager for development and execution

Skills

Strategic paid media leadership

Team leadership

Campaign optimization

Cross-functional collaboration

Data-driven decision making

Executive communication

Budget forecasting

Education

BA/BS Degree in Digital Marketing or Marketing Analytics

Tools

GA4

Meta Business Manager

Google Ads

Google Tag Manager

CRM/CDP platforms

Dashboarding tools

Job description

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

Ther Sr Manager, Paid Media serves as the strategic leader for the organization's paid media ecosystem, overseeing the development, direction, and performance of all paid media efforts across search, social, display, video, and emerging digital channels. This role is responsible for shaping the long term paid media roadmap, advancing in house capabilities, and driving enterprise level outcomes tied to ticket sales, fan acquisition, brand growth, and revenue performance. The Sr Manager also provides direct leadership and oversight to the Paid Campaigns Marketing Manager, ensuring alignment, support, and smooth execution across all paid campaigns.

This position leads the organization's audience strategy, measurement frameworks, and optimization models to improve marketing efficiency and conversion outcomes at scale. The Senior Manager partners closely with product marketing, performance, analytics, creative, lifecycle marketing, and digital product teams to deliver integrated, data driven campaigns that support organizational priorities and elevate overall marketing impact.

Essential Functions

• Own the paid media strategy and long-term investment roadmap across all digital channels, setting direction that drives acquisition, revenue growth, and audience expansion


• Lead the build out of a fully in-house paid media function, including campaign management, optimization processes, platform ownership, and reporting capabilities.


• Manage paid search and brand bidding strategies that maximize efficiency, strengthen visibility, and drive sustained conversion performance across channels.


• Partner with analytics and insights teams to establish measurement frameworks, attribution models, and performance reporting standards.


• Develop and lead audience targeting and segmentation strategies that advance full funnel performance, strengthen campaign relevance and efficiency, and drive meaningful improvements in return on investment.


• Oversee and support the Paid Campaigns Marketing Manager and provide strategic direction across creative, content, and marketing teams to ensure campaign messaging, assets, and GTM (Go to Market) initiatives are fully aligned and executed cohesively across channels.


• Establish and oversee optimization frameworks, experimentation models, and performance standards that strengthen campaign effectiveness and drive measurable improvements in efficiency, revenue outcomes, and return on ad spend.


• Own paid media budget strategy, forecasting, scenario planning, and investment decisions to drive performance against KPIs and revenue goals while maximizing overall organizational efficiency.


• Lead paid media strategy for theme nights, ticketing campaigns, and tentpole moments by overseeing integrated planning and execution that aligns channel investment, audience targeting, and creative direction with organizational revenue and engagement goals.


• Identify and evaluate emerging media trends, platform updates, and advertising technologies, and implement new opportunities that strengthen competitive performance, drive innovation, and support long term marketing efficiency.


• Provide leadership and coaching to the Paid Campaigns Marketing Manager, offering guidance, feedback, and day to day support to strengthen campaign planning, execution quality, and professional development.

Required Qualifications

• BA/BS Degree (4-year): Digital Marketing, Marketing Analytics, Paid Media or related marketing field


• 8-10 years
  
  
  
  • Related work experience
  
  
  • Proven experience creating, managing, and optimizing integrated paid media campaigns across search, social, display, video, and programmatic channels within an in-house marketing environment.
  
  
  • Strong experience translating brand, product, ticketing, and fan engagement objectives into performance-driven campaigns that drive acquisition, conversion, revenue, and audience growth outcomes.
  
  
  • Experience managing paid media budgets, pacing, forecasting, and performance optimization to maximize efficiency and return on ad spend (ROAS).
  
  
  • Experience identifying business opportunities, analyzing campaign and audience performance, structuring insights, and delivering data-driven recommendations to stakeholders and senior leadership.
  
  
  • Experience building and managing tracking, attribution, pixel implementation, and reporting frameworks across paid media, digital marketing, and ecommerce ecosystems.
  
  
  • Experience leveraging audience segmentation, retargeting, and lifecycle marketing strategies to improve campaign relevance, conversion, and fan engagement performance.
  
  
  • Experience partnering cross-functionally with creative, marketing ticketing, analytics, partnerships, and operations teams to align paid media initiatives with commercial priorities and integrated campaign plans.
  
  
  • Familiarity with analytics and marketing technology platforms including GA4, Meta Business Manager, Google Ads, Google Tag Manager, CRM/CDP platforms, and dashboarding tools preferred.
  
  
  • Demonstrated experience leading and developing people.
  
  
  • Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.
  
  
  
  


• Must be flexible to respond quickly and positively to shifting demands and opportunities; able to work under tight deadlines and handle multiple, detailed tasks.


• Strong attention to detail, effective follow-up and follow through required.


• Exceptional communication skills with the ability to clearly present complex data, technical concepts, and strategic recommendations to both technical and non-technical stakeholders, including executive leadership.


• Strong understanding of paid media strategy, campaign optimization, audience targeting, and performance measurement across digital channels.


• Hands-on experience with paid media platforms including Google Ads, Meta, YouTube, TikTok, LinkedIn, and related advertising tools.


• Experience with tracking, attribution, pixel implementation, and campaign reporting across digital marketing ecosystems.


• Strong analytical and problem-solving skills with the ability to translate campaign performance data into actionable insights and recommendations.


• Familiarity with audience segmentation, retargeting, lifecycle marketing, and conversion optimization strategies.


• Ability to manage budgets, campaign pacing, forecasting, and media performance against revenue and engagement goals.


• Strong project management, organizational, and prioritization skills with the ability to manage multiple campaigns and deadlines simultaneously.


• Ability to communicate campaign performance, recommendations, and strategic insights effectively to both technical and non-technical stakeholders.


• Proven ability to work cross-functionally with creative, marketing, analytics, ticketing, partnerships, and operations teams.


• Familiarity with analytics and marketing technology platforms including GA4, Google Tag Manager, CRM/CDP platforms, and dashboarding tools.


• Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and ability to learn required business systems.

Pay scale: $106,382.00- $130,000.00

Bonus:This position is eligible for a bonus under the current bonus plan requirements.

Benefits: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

Employer does not offer work visa sponsorship for this position.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Equal Employment Opportunity Statement AEG believes in equal employment opportunities for all, regardless of race, color, religion, sex (including pregnancy, childbirth, or related medical condition), gender, national origin, age, sexual orientation, disability, veteran status, genetic information or any other legally-protected classification. It is the Company’s policy to hire and promote the most qualified applicants, make employment decisions based upon merit, and to comply with all federal, state, and local equal employment opportunity laws. AEG is also committed to maintaining a work environment free of all forms of unlawful employment discrimination and harassment. This policy governs employment and all the Company’s terms and conditions of employment, including, but not limited to, policies and practices affecting recruitment, recruitment advertising, hiring, promotion, demotion, termination, transfers, reclassification, and selection for training, compensation, benefits, Company-sponsored educational programs, and all other aspects of employment. Our policy against harassment and discrimination extends to every aspect of the work environment, including abuse of electronic mail and all other forms of communications. ADA and Disability Accommodations As part of its commitment to equal opportunity employment, and in compliance with the Americans with Disabilities Act and applicable state law, AEG does not discriminate in any way or action on the basis of disability or qualifying medical condition, nor do we condone such discrimination.

This role is designated as fully onsite five days per week. Do you acknowledge and agree to this onsite work requirement? (Yes/No)