Sr. Marketing Manager - The Complex SLC

Aeg-Worldwide; Salt Lake City (UT); On-site; USD 76,000 - 90,000; Full time

Benefits offered by this job

Bonus program

Medical, dental and vision insurance

401k with employer match

Paid holidays and vacation

Job summary

AEG is seeking a Sr Manager Marketing to develop and execute marketing plans for shows, collaborating with artist managers, agents and internal teams to drive audience engagement and ticket sales.

The role oversees long-term initiatives, budgets, and cross-channel campaigns, aligning with leadership to optimize outcomes and ensure brand consistency across platforms.

Qualifications

• BA/BS Degree in Marketing, Business Communications or related field.
• 6-8 years of relevant experience.
• Experience with media buying and digital marketing across omni-channel channels.
• Strong knowledge of data analysis and budgeting.
• Proficiency in social media and content marketing strategies.

Responsibilities

• Develop and execute long-term marketing initiatives for shows.
• Oversee budgets and allocate advertising funds to partners.
• Coordinate with talent buyers and leadership to plan marketing spend.
• Create digital advertising plans and optimize campaigns for ticket sales.
• Collaborate with agencies to enhance marketing opportunities and efficiencies.

Skills

Marketing strategy

Digital marketing

Budget management

Social media

Content marketing

Email marketing

Team leadership

Data analysis

Education

BA/BS Degree in Marketing or related field

Tools

Google AdWords

Rubicon

CMS/WordPress

Photoshop

Job description

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

The Sr Manager Marketing is responsible for the development and execution of marketing and promotional plans for shows. This position will execute long-term marketing initiatives and oversee issues and risks that affect the marketing campaign. The Sr Manager Marketing will work with artist managers, agents and marketing teams to develop effective integrated marketing plans that will reach the correct demographic and target customers appropriate for each show. In addition, this position will work with talent buyers, local and central leadership to oversee execution of best practices across email, social, media buying, customer relationship management, reporting, etc.

Essential Functions

• Responsible for the development and execution of marketing and promotional plans for shows. Develop and execute long-term marketing initiatives. Oversee issues and risks affecting the marketing campaign.


• Generate marketing budget, book and account for advertising and media ensuring funds are allocated to correct partners. Manage advertising settlements for each show to ensure those are settled accordingly.


• Work with national tour director, talent buyers, and regional marketing director to plan the marketing spend. Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.


• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Develop digital advertising plans to optimize campaigns for best performance to drive ticket sales.


• Oversee publicity, advance press interviews, secure and manage artist availability for promotions with management, label and public relations agencies.


• Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities, product development, and improving efficiencies.

Required Qualifications

• BA/BS Degree (4-year) (Advanced Degree Preferred)


• Marketing/Business Communications or a related field


• 6-8 years


• Of related work experience


• Experience with media buying, executing digital media plans and omni-channel digital marketing


• Experience working with email, mobile and digital marketing programs


• Experience sourcing and managing content development and publishing


• Experience and knowledge of music industry


• Strong knowledge of data analysis and budgeting


• Strong knowledge of programmatic media and real time bidding


• Strong knowledge of social media and online marketing initiatives and strategies


• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios


• Computer savvy with knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, WordPress


• Proficiency with Microsoft Office (Outlook, Word, Excel); and ability to learn required business systems


• Strong proficiency in content marketing theory and application


• Must be detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once


• Executes creativity and documented immersion in Social Media


• Excellent interpersonal, as well as written and verbal communication skills


• Ability to effectively supervise and lead a productive team


• Ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound

Payscale: $76,406.94 - $90,000.00 annually

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Employer does not offer work visa sponsorship for this position.

Equal Employment Opportunity Statement AEG believes in equal employment opportunities for all, regardless of race, color, religion, sex (including pregnancy, childbirth, or related medical condition), gender, national origin, age, sexual orientation, disability, veteran status, genetic information or any other legally-protected classification. It is the Company’s policy to hire and promote the most qualified applicants, make employment decisions based upon merit, and to comply with all federal, state, and local equal employment opportunity laws. AEG is also committed to maintaining a work environment free of all forms of unlawful employment discrimination and harassment. This policy governs employment and all the Company’s terms and conditions of employment, including, but not limited to, policies and practices affecting recruitment, recruitment advertising, hiring, promotion, demotion, termination, transfers, reclassification, and selection for training, compensation, benefits, Company-sponsored educational programs, and all other aspects of employment. Our policy against harassment and discrimination extends to every aspect of the work environment, including abuse of electronic mail and all other forms of communications. ADA and Disability Accommodations As part of its commitment to equal opportunity employment, and in compliance with the Americans with Disabilities Act and applicable state law, AEG does not discriminate in any way or action on the basis of disability or qualifying medical condition, nor do we condone such discrimination.

The application deadline for this role is November 29, 2026