KOL Operations & Creator Partnership Management (Primary Focus)

First Point Group; United States; Hybrid; USD 75,000 - 110,000; Full time

Job summary

First Point Group is seeking an Influencer & Social Media Manager to lead creator partnerships, organic social strategy, and community engagement across the US and Canada. This role focuses on creator culture, storytelling, and building communities that drive brand growth.

The ideal candidate has 3–5+ years in influencer marketing, strong negotiation skills, and hands-on experience with creators across YouTube, Instagram, and TikTok.

Qualifications

• 3–5+ years of experience in Influencer Marketing, Creator Partnerships, KOL Operations, or Creator Management.
• Strong understanding of the US creator landscape across YouTube, Instagram, and TikTok.
• Proven experience managing creator partnerships from sourcing and outreach to content delivery and performance analysis.
• Hands-on experience working with micro, mid-tier, and macro influencers.
• Strong negotiation and stakeholder management skills, with experience managing creator contracts and partnership discussions.
• Ability to develop effective campaign briefs and guide creators throughout the content production process.
• Strong analytical skills with the ability to evaluate influencer performance.

Responsibilities

• Develop and execute North America's KOL and creator partnership strategy across YouTube, Instagram, TikTok, and emerging creator platforms.
• Identify, evaluate, recruit, and onboard creators whose audiences align with brand objectives and target customer profiles.
• Build, maintain, and grow long-term relationships with creators, agencies, and management teams.
• Lead end-to-end influencer collaboration processes, including outreach, negotiations, contracting, briefing, execution, follow-up, and payment coordination.
• Develop customized creator briefs that clearly communicate campaign objectives, product positioning, key messaging, and deliverables while maintaining creator authenticity.
• Monitor content production timelines and maintain close communication with creators to ensure smooth content delivery and campaign execution.
• Review creator content and provide feedback to ensure alignment with campaign requirements and brand guidelines.
• Manage large-scale product seeding initiatives and creator gifting programs.

Skills

Influencer Marketing

Creator Partnerships

KOL Operations

Negotiation

Stakeholder Management

Campaign Briefs

Performance Analysis

Job description

Our client is a fast-growing global consumer electronics and home lifestyle brand with a strong presence across major e-commerce and retail channels in North America. As the company continues to scale its brand influence, they are seeking an experienced Influencer & Social Media Manager to lead creator partnerships, organic social strategy, and community engagement across the US and Canada.

This is a high-visibility role ideal for someone passionate about creator culture, social storytelling, and building communities that drive both brand affinity and business growth.

Key Responsibilities

• Develop and execute North America's KOL and creator partnership strategy across YouTube, Instagram, TikTok, and emerging creator platforms.
• Identify, evaluate, recruit, and onboard creators whose audiences align with brand objectives and target customer profiles.
• Build, maintain, and grow long-term relationships with creators, agencies, and management teams.
• Lead end-to-end influencer collaboration processes, including outreach, negotiations, contracting, briefing, execution, follow-up, and payment coordination.
• Develop customized creator briefs that clearly communicate campaign objectives, product positioning, key messaging, and deliverables while maintaining creator authenticity.
• Monitor content production timelines and maintain close communication with creators to ensure smooth content delivery and campaign execution.
• Review creator content and provide feedback to ensure alignment with campaign requirements and brand guidelines.
• Manage large-scale product seeding initiatives and creator gifting programs.

What We're Looking For

• 3-5+ years of experience in Influencer Marketing, Creator Partnerships, KOL Operations, or Creator Management.
• Strong understanding of the US creator landscape across YouTube, Instagram, and TikTok.
• Proven experience managing creator partnerships from sourcing and outreach to content delivery and performance analysis.
• Hands-on experience working with multiple creator tiers, including micro, mid-tier, and macro influencers.
• Strong negotiation and stakeholder management skills, with experience managing creator contracts and partnership discussions.
• Ability to develop effective campaign briefs and guide creators throughout the content production process.
• Strong analytical skills with the ability to evaluate influencer performance

Location

• United States (Remote / Hybrid preferred)
• Preferred candidate hubs: Los Angeles or New York

Why Join

• Opportunity to shape influencer strategy for a rapidly growing international consumer brand.
• Significant ownership and visibility within the North America marketing team.
• Exposure to large-scale product launches, creator partnerships, and omnichannel campaigns.
• Collaborative global environment with strong growth potential.