Klaviyo Email & SMS Marketing Manager – E-Commerce

OpenKrill; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

Openkrill is seeking a hands-on Klaviyo expert to own email and SMS marketing for an ecommerce consumer products business. You’ll build campaigns, automate customer journeys, segment audiences, and leverage data to drive repeat purchases and revenue.

You’ll own strategy, execution, and optimization of flows (welcome, cart abandonment, browse abandonment, post-purchase, win-back, retention) and work with creative and ecommerce teams to maximize impact across promotions and launches.

Qualifications

• Strong hands-on experience with Klaviyo.
• Proven email and SMS marketing experience in e-commerce or DTC.
• Experience building automated flows and customer journeys.
• Segmentation, personalization, and lifecycle marketing expertise.
• Able to analyze revenue, conversion, open, click, and retention metrics.
• Strong copy, merchandising, and promotional instincts.
• Experience with A/B testing and campaign optimization.
• Understanding of deliverability and compliance best practices.
• Experience marketing consumer products is a plus.

Responsibilities

• Own email and SMS marketing strategy and execution in Klaviyo.
• Build, schedule, test, and optimize promotional campaigns.
• Create and improve automated flows: welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention.
• Segment audiences based on behavior, purchase history, and engagement.
• Manage campaign calendars around promotions, launches, and key selling periods.
• Partner with creative and e-commerce teams on messaging, offers, and assets.
• Run A/B tests across subject lines, content, offers, timing, and audiences.
• Monitor deliverability and list health.
• Track revenue, conversion, engagement, and retention performance.
• Use performance data to improve email and SMS results.

Skills

Email marketing

SMS marketing

Lifecycle marketing

Audience segmentation

A/B testing

Analytics

Copywriting

Campaign optimization

Deliverability & compliance

Tools

Klaviyo

Job description

Turn subscribers into customers - and customers into loyal fans. We’re looking for a hands-on Klaviyo expert to own email and SMS marketing for an e-commerce consumer products business. You’ll build campaigns, automate customer journeys, segment audiences, and use data to drive repeat purchases and revenue.Location: LatAm - Fully Remote

Your Mission: Day to Day Responsibilities

• Own email and SMS marketing strategy and execution in Klaviyo.
• Build, schedule, test, and optimize promotional campaigns.
• Create and improve automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention.
• Segment audiences based on customer behavior, purchase history, and engagement.
• Manage campaign calendars around promotions, launches, and key selling periods.
• Partner with creative and e-commerce teams on messaging, offers, and campaign assets.
• Run A/B tests across subject lines, content, offers, timing, and audiences.
• Monitor deliverability and list health.
• Track revenue, conversion, engagement, and retention performance.
• Use performance data to continuously improve email and SMS results.

Your Toolbox: Skills to be Successful

• Strong hands-on experience with Klaviyo.
• Proven email and SMS marketing experience in e-commerce or DTC.
• Experience building sophisticated automated flows and customer journeys.
• Strong understanding of segmentation, personalization, and lifecycle marketing.
• Comfortable analyzing revenue, conversion, open, click, and retention metrics.
• Strong copy, merchandising, and promotional instincts.
• Experience with A/B testing and campaign optimization.
• Understanding of email/SMS deliverability and compliance best practices.
• Experience marketing consumer products is a plus.

Why Adaptive Teams?

At Adaptive Teams, we don’t just fill positions - we create pathways to success. Whether you’re a seasoned pro or just starting out, we’re here to help you grow, innovate, and make an impact. If you’re looking for exciting opportunities and, a team that’s as passionate as you are, this is the place to be.