KitchenAid Brand Media Manager — Full-Funnel Growth (Remote)

Whirlpool Corporation; Chicago (IL); On-site; USD 72,000 - 145,000; Full time

Benefits offered by this job

Generous benefits package

Whirlpool employee discount

Education reimbursement

Job summary

Whirlpool Corporation is seeking a strategic Brand Manager for KitchenAid Small Appliances in the US market. You will own brand media planning, channel programming, and measurement, bridging upper-funnel brand activities with lower-funnel performance marketing to drive efficiency and growth.

As the central media authority, you will manage the US small appliances annual working media budget, steward agency resources, and craft learning agendas.

Qualifications

• Minimum: Bachelor's Degree and 5+ years in media planning/analytics.
• Experience in brand marketing, media planning/analytics within CP​G or premium brands.

Responsibilities

• Lead full-funnel media strategy, planning, and measurement across campaigns.
• Coordinate with Brand Media, D2C, and Shopper Marketing teams to optimize spend.
• Manage agency relationships and annual statements of work.
• Own learning agendas, brand lift and MMM studies, and attribution metrics.

Skills

Media planning analytics

Brand marketing experience

Education

Bachelor's Degree

Job description

Whirlpool Corporation is seeking a strategic Brand Manager for KitchenAid Small Appliances in the US market. You will own brand media planning, channel programming, and measurement, bridging upper-funnel brand activities with lower-funnel performance marketing to drive efficiency and growth.

As the central media authority, you will manage the US small appliances annual working media budget, steward agency resources, and craft learning agendas.