Junior Media Planner

Propellant Media

Charlotte (NC)

On-site

USD 42,000 - 60,000

Full time

9 hours ago

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Benefits offered by this job

Vacation package

Life Insurance

Medical Insurance (employee)

Dental & Vision Insurance

401k

Job summary

Propellant Media in Charlotte, NC is seeking a Junior Media Planner to start hands-on in the programmatic display department, building, trafficking, and optimizing campaigns across platforms such as Simpli.fi, StackAdapt, GroundTruth, and OneView/Roku. The role offers a fast-track growth path toward project management within the Media Planning team.

Ideal candidates have 1–2 years of digital marketing experience, a bachelor’s degree or digital marketing coursework, and exposure to programmatic

Qualifications

Bachelor’s degree or equivalent digital marketing coursework
1–2 years of digital marketing experience
Experience with location-based digital advertising or programmatic platforms such as Trade Desk, StackAdapt, Simplifi or other DSP platforms

Responsibilities

Build, traffic, and optimize programmatic display campaigns across platforms (Simpli.fi, StackAdapt, GroundTruth, OneView/Roku)
Review campaign builds for accuracy and perform QA and budget pacing
Prepare campaign updates and reports; support with strategy and client communications

Job description

Job Description — Junior Media Planner (Programmatic Display)

READ ENTIRE JOB DESCRIPTION BEFORE APPLYING

Join an Inc 5000 Fastest Growing Companies (#78 out of 5000 companies) and Inc Best Places To Work Company: www.propellant.media

Hours of work are from 8:00 AM ET to 5:00 PM ET. However, that does not preclude you from taking work home or staying at the office later to finish particular projects.

We offer a generous vacation package, company sponsored Life Insurance, 50% towards employees Medical Premium(Family Medical Available at subsidized cost), Elective Dental & Vision, 401k, SmartDollar Financial Services, and more:

Position Details (Junior Media Planner — Programmatic Display)

Our client base leverages Propellant Media’s ability to customize audiences to local needs and deliver superior performance on high volumes of localized campaigns.

This role is built as a fast-track growth position. You will start hands‑on in our programmatic display department — building, trafficking, and optimizing campaigns across platforms like Simpli.fi, StackAdapt, GroundTruth, and OneView/Roku. As you demonstrate mastery of campaign builds and performance analysis, you will transition into project management in tandem with the Media Planning team, helping with reporting, communication, and strategy for those relationships.

Work in advertising sales, event marketing, sports marketing, radio, newspaper and magazine publication, or online advertising is a plus.

Reports To: VP of Omnichannel Media

Phase 1 Responsibilities — Programmatic Campaign Builds (First 3 months)

Train on building and optimizing programmatic display, geofencing, and OTT/CTV campaigns across platforms including Simpli.fi, StackAdapt, GroundTruth, and OneView/Roku.Previous entry level experience with programmatic required
Review campaign builds for accuracy and ensure all programmatic and digital campaigns are built properly with thorough spot checks and quality assurance
Manage and optimize budget pacing and implementation across active campaigns
Build, implement, and troubleshoot pixel tagging and conversion tracking through Google Tag Manager
Conduct detailed keyword and audience market research to inform targeting strategy
Create, manage, and optimize retargeting audiences
Pull programmatic and geofencing reports through TapClicks and analyze performance data; provide interpretation of such data and strategic steps to meet the client’s core goals and objectives
Evaluate campaign performance from both granular and high-level perspectives
Apply critical thinking to troubleshoot campaign issues (delivery, pacing, tracking) and provide data-driven recommendations
Suggest and implement optimization techniques for active campaigns
Gain access to client accounts and manage onboarding steps for new campaigns
Track deliverables, manage workflow, and maintain deadlines in Monday.com
Leverage AI tools (ChatGPT, automation) for workflow, reporting, and optimization efficiency

Phase 2 Responsibilities — PROJECT MANAGEMENT MEDIA PLANNING(starting month 4)

Partner with Media Planners in project managing and assisting in the ongoing relationship management and account growth of digital marketing campaigns.Will begin with a portfolio of smaller to midsize agencies and direct brands.
Proactively assist with project management of new and existing relationships alongside media planning team
Prepare and deliver campaign updates in weekly and monthly client meetings
Translate campaign results into clear, strategic stories that connect data to the client’s business goals
Understand the client’s business needs and provide clients with tools and assets to achieve stated objectives
Partner and assist media planners (VPs and Partners) with strategy development and kickoff calls for existing and new clients
Facilitate and coordinate campaign execution between all teams
Assist with new business development pitches and media plan development
Collaborate cross-departmentally (Client Services, Analytics, Paid Media, Creative) to ensure integrated campaign execution
Maintain a high-level knowledge of up-to-date best practices and strategies in the management of online media (programmatic, Google Ads, SEO, HubSpot, and social media)
Work with senior leadership at Propellant Media on new growth initiatives at the agency
Note: Added responsibilities outside the scope of said role may arise from time to time (i.e., creative assets developed from our creative director)
Proficiency in (or strong aptitude to learn) programmatic platforms: Simpli.fi, GroundTruth, OneView/Roku, StackAdapt
Excel and Google Sheets proficiency
Keyword and audience research
Monday.com or comparable project management tool proficiency
Strong attention to detail and accuracy across campaign builds and reports
Critical thinking and strong interpersonal skills
Self-sufficiency in learning new platforms, tactics, and AI tools
StackAdapt, Simpli.fi and TapClicks training and/or certifications (or willingness to attain within 3 months of employment)

Basic Requirements

A bachelor’s degree or equivalent digital marketing coursework
1-2 years of digital marketing experience
Experience with location-based digital advertising or programmatic platforms such as Trade Desk, Stackadapt, Simplifi or other DSP platforms.
Exposure to Google Ads, Display, Meta, or offline channels is a plus
The following certifications are a plus: Google Ads Certification, Google Analytics Certification, Meta Blueprint Certification (or a willingness to attain within 3 months of employment)

Bonus

Familiarity with conversion tracking methodologies
Ability to handle multiple assignments with effective resolution of conflicting priorities
Google Analytics Certification

Schedule