Junior Marketing Manager

Franklin Ford; Norwood (MA); Hybrid; USD 52,000 - 75,000; Full time

Job summary

Franklin Ford in Norwood, MA seeks a Junior Marketing Manager to bring vehicles and customer experiences to life online. You will create social content, manage a content calendar, and collaborate with multiple teams. This hands-on role emphasizes learning and growth with AI-enabled workflows.

Entry-level candidates with initiative and strong writing skills will thrive as you gain experience in campaigns, performance tracking, and broader marketing tasks as you grow.

Qualifications

• Basic familiarity with major social platforms (Facebook/Instagram/TikTok).
• Willingness to learn and work with AI tools to improve efficiency.
• Strong writing and attention to detail.

Responsibilities

• Create social media content (photos, short videos, reels, stories, posts).
• Capture vehicle walkarounds, employee features, dealership events, and customer stories with permission.
• Maintain content calendar and coordinate with sales, service, and management.

Skills

Social media

Content creation

AI tools

Photography

Video editing

SEO writing

Project management

Team collaboration

Tools

Canva

CapCut

ChatGPT

Job description

Junior Marketing Manager

About the role

We’re looking for a creative, organized person who is comfortable with social media and knows how to use AI to work more efficiently. This is a hands‑on dealership marketing role for someone with limited professional experience who wants to learn the business and grow into greater responsibility.

You’ll help bring our vehicles, people, and customer experience to life online. You don’t need years of experience managing a marketing department. We’re looking for initiative, good judgment, strong follow‑through, and a willingness to learn.

Responsibilities

• Create social media content, including photos, short videos, reels, stories, and posts
• Capture vehicle walkarounds, employee features, dealership events, and customer stories with appropriate permission
• Maintain a content calendar and coordinate with sales, service, and management to highlight relevant vehicles, offers, and dealership news
• Monitor comments and messages, respond professionally, and connect customer inquiries with the appropriate team
• Assist with website updates, email campaigns, promotions, and community marketing
• Use AI tools to brainstorm ideas, draft captions, repurpose content, organize projects, and reduce time spent on repetitive tasks
• Review AI-generated work for accuracy and brand consistency, protect customer information, and obtain approval for pricing, offers, and promotional claims
• Track engagement, website traffic, and inquiries to understand what’s working and recommend improvements
• Keep marketing materials organized and follow projects through to completion

What we’re looking for

• A working knowledge of Facebook, Instagram, TikTok, and current social media format
• Basic photography and video skills, including shooting on a smartphone and making simple edits
• Familiarity with tools such as ChatGPT, Canva, or CapCut, and an interest in learning new technology
• Strong writing skills, attention to detail, and good judgment about public‑facing content
• Comfort working with different departments and taking initiative to find content opportunities
• The ability to write and organize SEO content that helps our sites stay relevant.
• Organization, reliability, and the ability to manage several small projects at once
• A positive response to feedback and a genuine desire to develop professionally

Experience and qualifications

Previous dealership experience is not required. Personal projects, internships, freelance work, volunteer experience, and social media accounts you’ve helped manage all count.

Growth opportunity

This position begins with hands‑on content creation and day‑to‑day marketing execution. As you demonstrate your skills and learn the business, the role can expand into campaign planning, performance reporting and broader marketing management.