Junior Inbound Sales Representative [Nordics]

SumUp; London (KY); On-site; USD 86,000 - 126,000; Full time

Benefits offered by this job

Uncapped commission

Paid sabbatical

Learning budget

London office

International exposure

Referral bonus

Inclusive culture

Job summary

SumUp in London is seeking an Inbound Account Executive for the Nordics region. You will handle inbound leads from Sweden, Denmark, and Norway, guiding SMBs through SumUp solutions and ensuring the right fit for their business needs.

You’ll qualify, demo, and convert opportunities, maintain a Salesforce pipeline, and collaborate with the Nordic team to share market insights. This role blends energetic sales with fintech passion in a fast-growth environment.

Qualifications

• Speak English fluently and one Nordic language (Swedish, Danish, or Norwegian) at professional level
• Experience in a phone-based or customer-facing role (sales, support, retail, hospitality, etc.)
• Curious about fintech and motivated to understand the Nordic SMB landscape
• Thrive in a fast-paced, performance-driven environment
• Proactive, team-first attitude and ability to collaborate across markets
• Bonus points for experience with payments, SaaS, or Excel

Responsibilities

• Engage with inbound leads generated by our marketing team across the Nordic markets — qualify, consult, and convert
• Connect with small and medium-sized businesses via phone and email, building trust in both English and your Nordic language
• Deliver tailored product demos and clearly explain how SumUp solves real-world business challenges
• Manage your pipeline in Salesforce, ensuring structured follow-ups and efficient lead conversion
• Track your performance, report on results, and stay aligned with regional targets
• Collaborate closely with the wider Nordics team to share insights about market trends, customer behavior, and opportunities

Job description

Account Executive – Nordics (On-Site – London)

Want to grow your sales career in one of the world’s leading fintech scale-ups — while working with the Nordic market?

Join our Nordics Inbound Sales Team in London, where you’ll turn warm leads into happy customers and help small businesses across Sweden, Denmark, and Norway thrive with SumUp.

At SumUp, we believe small merchants are the heart of the economy. That’s why we build intuitive, affordable tools that make getting paid simple. With over 4 million businesses using SumUp across 30+ countries, we’re shaping the future of payments — and we want you on the journey.

As an Inbound Account Executive – Nordics, you’ll work with inbound leads from the Nordic region, guiding small and medium-sized businesses through their first steps with SumUp and helping them choose the right solutions for their needs.

What You’ll Do

• Engage with inbound leads generated by our marketing team across the Nordic markets — qualify, consult, and convert


• Connect with small and medium-sized businesses via phone and email, building trust in both English and your Nordic language


• Deliver tailored product demos and clearly explain how SumUp solves real-world business challenges


• Manage your pipeline in Salesforce, ensuring structured follow-ups and efficient lead conversion


• Track your performance, report on results, and stay aligned with regional targets


• Collaborate closely with the wider Nordics team to share insights about market trends, customer behavior, and opportunities

You’ll Be a Great Fit If You

• Speak English fluently and one Nordic language (Swedish, Danish, or Norwegian) at professional level


• Have experience in a phone-based or customer-facing role (sales, support, retail, hospitality, etc.)


• Feel confident engaging decision-makers and building trust quickly


• Are curious about fintech and motivated to understand the Nordic SMB landscape


• Thrive in a fast-paced, performance-driven environment


• Bring a proactive, team-first attitude and enjoy collaborating across markets


• Bonus points for experience with payments, POS/EPOS software, SaaS, or Excel — but we’ll teach you what you need.

Why Join SumUp

• Competitive base salary + uncapped commission
  Your earning potential grows with your success.


• International Exposure
  Own and develop the Nordic market while working in a global fintech hub.


• Office-first Setup in Central London
  Work face-to-face with your team and be part of a growing, high-energy sales floor.


• €2,000 Annual Learning Budget
  Invest in your development with courses, events, or certifications.


• 30-Day Paid Sabbatical
  After 3 years with us, take a fully paid month off to recharge.


• Diverse & Inclusive Culture
  Work in an environment that values different perspectives and backgrounds.


• Referral Bonus
  Recommend great talent and get rewarded.

This is more than just a sales role — it’s your opportunity to build commercial expertise while owning a key European region.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, our diverse teams across Europe, South America and the United States work together to ensure that the small business owners we partner with can be successful doing what they love.

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.