Junior Consumer Insights Specialist - Laundry

Midea America; Louisville (KY); Sur place; USD 42 000 - 52 000; Plein temps

Résumé du poste

Midea America Corp. is seeking an entry-level Junior CMI Researcher in Louisville, KY to support consumer insights work across product innovation and new technology. This full-time, on-site role offers hands-on experience with surveys, data analysis, and cross-functional collaboration under mentorship, with a path toward CMI Specialist responsibilities.

Domestic and international travel is required. Responsibilities include designing studies, building dashboards in Power BI, and coordinating

Qualifications

• Bachelor’s degree in Market Analytics, Consumer Insights, or a related discipline.
• Experience with designing, executing, and analyzing surveys, focus groups, and other primary research studies.
• Strong communication and presentation skills.
• Detail‑oriented, organized, and able to manage multiple research activities.
• Genuine curiosity and eagerness to learn quantitative and qualitative consumer research methods.

Responsabilités

• Assist in designing, executing, and analyzing surveys, focus groups, and other primary consumer research studies under senior staff.
• Support secondary market research and competitor intelligence; summarize findings clearly.
• Perform data collection, cleaning, and aggregation to build research databases.
• Use Power BI, Excel, and Salesforce to analyze data and surface insights.
• Prepare presentation materials, dashboards, and research reports for internal stakeholders.
• Coordinate logistics for research activities, including participant recruitment and scheduling.
• Collaborate with Marketing, R&D, and Product Development on innovation initiatives.
• Help maintain internal research documentation and templates.

Connaissances

Quantitative analysis

Qualitative analysis

Data analytics tools

VOC translation

Presentation skills

Collaboration across teams

Formation

Bachelor's degree in Market Analytics, Consumer Insights, or related

Outils

Power BI

Excel

Salesforce

Description du poste

The Junior CMI Researcher is an entry-level member of the LAD Consumer & Market Insights team, supporting research and analysis that inform product innovation and new technology development. This role provides hands‑on exposure to quantitative and qualitative research methods, consumer data analysis, and cross‑functional collaboration, working under the direct mentorship of the Principal CMI Specialist & UX Researcher. It is designed as a development track toward CMI Specialist responsibilities.

This position is full-time and fully on‑site, Monday through Friday, in Louisville, Kentucky. Some domestic and international travel is required.

• Assist in designing, executing, and analyzing surveys, focus groups, and other primary consumer research studies under the direction of senior CMI staff.
• Support secondary market research and competitor intelligence, organizing findings into clear, structured summaries for the team.
• Perform data collection, cleaning, and aggregation to build and maintain research databases.
• Use tools such as Power BI, Excel, and Salesforce to analyze consumer and market data and surface actionable insights.
• Assist in preparing presentation materials, dashboards, and research reports for internal stakeholders.
• Coordinate logistics for research activities, including participant recruiting, session scheduling, and timeline tracking.
• Support cross-functional collaboration with Marketing, R&D, and Product Development on innovation and new technology initiatives.
• Contribute to maintaining and improving internal research documentation, templates, and best practices.

Education and Experience:

• Bachelor’s degree in Market Analytics, Consumer Insights, or a related discipline.
• 1-2 years of relevant experience. Internship or academic research project experience will be considered in lieu of full-time experience.

Qualifications:

• Proficient in quantitative, qualitative, and data analytic tools to translate VOC into innovative products.
• Strong communication and presentation skills.
• Detail‑oriented, organized, and able to manage multiple research activities at once.
• Genuine curiosity and eagerness to learn quantitative and qualitative consumer research methods.
• Collaborative mindset; comfortable working with cross‑functional and multi‑cultural teams.

Preferred Qualifications:

• Prior internship, co‑op, or academic project experience in market research, consumer insights, sales analytics, or a related analytical field.
• Familiarity with CRM or data platforms such as Salesforce.
• Coursework, minor, or applied project experience in entrepreneurship, innovation, or data analysis.

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.