On‑Site Consumer Insights & Market Research Lead (RAC)

Midea America; Louisville (KY); On-site; USD 65,000 - 90,000; Full time

Job summary

Midea America Corp. is seeking a skilled Research Analyst to join our RAC product team in Louisville, KY. You will design and execute qualitative and quantitative studies, manage vendors, recruit participants, and translate insights into actionable guidance for product planning and marketing strategies.

Travel is occasional and the role is on‑site full‑time, collaborating with product, sales, marketing, and design teams to inform decisions and drive growth in HVAC and home comfort solutions.

Qualifications

• Demonstrated experience designing and executing qualitative and quantitative research studies.
• Working knowledge of desktop/secondary market research methods, including market sizing, segmentation, and trend analysis using industry, trade, and government data sources.
• Strong research design, project management, and data analysis/synthesis skills.
• Excellent written and verbal communication, with ability to present technical findings to non-technical audiences.

Responsibilities

• Lead participant recruitment strategies for B2B and consumer studies.
• Oversee and manage external research vendors and maintain productive working relationships.
• Design and execute end‑to‑end qualitative and quantitative research for both B2B and B2C audiences across RAC product lines.
• Develop and manage research tools such as discussion guides, surveys, screeners, and questionnaires.
• Conduct and facilitate focus groups, in‑depth interviews, ideation workshops, and real‑world field testing.
• Conduct desktop/secondary market research covering market sizing, segmentation, and growth‑trend analysis for RAC products and adjacent categories.
• Partner with product planning colleagues on the packaged AC and HVAC R&D teams to align market research findings with competitive intelligence.
• Lead A&U, segmentation, and concept testing initiatives to validate new product ideas.
• Develop reports and presentations that translate research findings into clear, actionable recommendations, presenting them to both technical and non‑technical audiences.
• Collaborate with global and local product, sales, marketing, and design teams on consumer and market research needs.

Skills

Qualitative research

Quantitative research

Research design

Project management

Data analysis

Vendor management

Participant recruitment

Cross-functional collaboration

Communication

Education

Bachelor's degree in Market Research, Psychology, Human Factors, UX, Business, or related field

Master's degree in Market Research, Psychology, Human Factors, UX, Business, or related field

Tools

My‑Take

Quantilope

Prodege

Job description

Midea America Corp. is seeking a skilled Research Analyst to join our RAC product team in Louisville, KY. You will design and execute qualitative and quantitative studies, manage vendors, recruit participants, and translate insights into actionable guidance for product planning and marketing strategies.

Travel is occasional and the role is on‑site full‑time, collaborating with product, sales, marketing, and design teams to inform decisions and drive growth in HVAC and home comfort solutions.