Job Specialist, Digital Marketing

WinShape Foundation; Atlanta (GA); On-site; USD 60,000 - 85,000; Full time

Job summary

WinShape Foundation, Inc. seeks a Specialist, Digital Marketing & Communications to drive the growth of WinShape Homes brand and program participation through social media, paid advertising, and digital content. You will collaborate with the Manager of Branding & Content to steward the brand online.

The role encompasses strategy, website content, SEO, cross-platform campaigns, and analytics to optimize engagement and conversions across various channels.

Qualifications

• Bachelor's degree in marketing, communications, digital media (or related field), or equivalent work experience.
• Typically requires 4 - 6 years of relevant work experience.
• Experience creating content for the web and growing a social audience.
• Editorial mindset with understanding of SEO, SEM, social marketing trends, paid advertising, distribution, and measurement.
• Strong collaboration and project management skills in a complex environment with focus on audience engagement, leads, and sales.
• Experience with Sprout Social, Wordpress, Google Analytics, MailChimp, and other tools listed; knowledge of CRM and survey platforms is a plus.

Responsibilities

• Create and manage the overall strategy for WinShape Homes digital marketing efforts and marketing funnel.
• Develop website strategy and content marketing, including SEO.
• Manage website-related content projects (articles, resources, design).
• Manage and optimize paid digital advertising across platforms (Facebook Ads Manager, Google Ads).
• Measure and report performance of all digital marketing campaigns and content.
• Identify conversion and drop-off points to optimize user funnels.
• Oversee digital customer engagement during WinShape Homes programming.
• Assist with content development, asset management, and vendor relationships.
• Support internal and external communications and content for social platforms (Instagram, Facebook, TikTok, YouTube).
• Ensure branding consistency across projects and campaigns.

Skills

Social media marketing

Paid advertising

Digital marketing

Audience engagement

Content creation

Education

Bachelor's degree in marketing

Tools

HubSpot

Salesforce

Qualtrics

Sprout Social

WordPress

Google Analytics

MailChimp

Asana

Job description

Specialist, Digital Marketing & Communications

The Specialist, Digital Marketing & Communications supports the growth of WinShape Home's overall brand and program participation through social media marketing, paid advertising, digital marketing, and online audience engagement. Works with the Manager of Branding & Content in stewarding and leveraging the WinShape Homes brand online.

WinShape Foundation is a Biblically-based Christian non-profit organization that seeks to glorify God by creating transformational, Christ-centered experiences for people in every stage of life. To view our full Statement of Faith, click here.

Responsibilities

Create and manage the overall strategy for WinShape Homes digital marketing efforts and marketing funnel, including but not limited to: Website strategy and development of digital content marketing (including SEO)Website ManagementProject management for website related content such as, but not limited to: articles, resources, and designManage and optimize paid digital advertising campaigns across different platforms, including but not limited to, Facebook Ads Manager and Google Ads to optimize for traffic, lead generation and conversion.

Measure and report performance of all digital marketing campaigns and content.

Contribute to catalyze new and creative growth strategies through digital marketing.

Identify critical conversion and drop off points to optimize user funnels.

Manage the overall strategy for digital customer engagement during WinShape Homes programming/experiences.

Assist with content development and project management.

Manage WinShape Homes use of cross-functional data, survey, and registration applications including: Hubspot (Email Marketing and Automation)Salesforce (CRM)Qualtrics (Surveys)Assist with communications for both internal and external stakeholders.

Assist in content development and management for social media platforms such as, but not limited to: Instagram, Facebook, TikTok, YouTube.

Assist in creating, developing, and managing internal projects such as: Design for print and or digital assetsVideo ContentPodcastingEnsure consistency and successful representation of the WinShape Homes brand across all projects by: Assisting in the overall marketing strategy for WinShape Homes, the creative thought and execution of brand related projects, and the execution of marketing campaigns and communication projects.

Supporting the WinShape Homes team with asset management and vendor relationships.

Support Foundation-wide or other WinShape ministry marketing initiatives as needs arise.

Qualifications

Bachelor's degree in marketing, communications, digital media (or related field), or equivalent work experienceTypically requires 4 - 6 years of relevant work experienceExperience creating content for the web and growing a social audienceBasic skills in photography and graphic design preferredEditorial mindset that seeks to understand what audiences consume and how to create itDeep knowledge of top social channels: Facebook, Instagram, and YouTubeExperience with Sprout Social (or similar), Wordpress, Google Analytics, MailChimp (or other email marketing service provider), Microsoft Office products; Preferred experience with Adobe Creative Suite and project management systems (Asana or similar)Strong time management skills and collaborating with multiple stakeholders in a complex environment and focus on the delivery of results in the form of audience engagement, leads and salesA good eye for typography, layout, illustration, and art direction that falls in step with WinShape Homes' visual identity standardsEditorial requirements include understanding of SEO, SEM, social marketing trends, paid advertising, distribution, and measurementA passion for serving vulnerable families and childrenDemonstrates ability to relate well with others while collaborating in a team environmentFlexible to work on a variety of assignments with the ability to learn quicklyDemonstrates excellent verbal and written communication skills