Iterable & Email Marketing Ops Consultant

Epic Kids Inc.

United States

Remote

USD 90,000 - 130,000

Part time

4 days ago
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Job summary

Epic Kids Inc. is seeking a hands-on Iterable expert to launch educator onboarding journeys, audit campaigns, and optimize email operations. You will work with the Email team and Product/Engineering on event data, ensuring past issues are fixed and launches are properly tracked.

The contract lasts 12 weeks, with a focus on preventing mis-sends, building a playbook, and delivering a scalable engagement strategy across educator and family segments. Remote work from the US is supported.

Qualifications

  • 3+ years hands-on in Iterable: journeys, segmentation, triggers, data feeds and QA
  • Experience setting up conversion or event tracking and reporting on email impact
  • Email marketing operations: campaign intake, workflows, QA and approvals across teams
  • Clear, practical recommendations delivered collaboratively with an in-house team
  • Comfortable working remotely and independently

Responsibilities

  • Finish setup, QA and launch of educator onboarding journeys with no coverage gap
  • Audit active journeys and campaigns; implement pre-launch QA checklist and sign-off
  • Review how campaigns move from request to send; improve ownership and checks for audience, country, dates and offers
  • Review educator and family conversion tracking in Iterable and implement fixes; ensure tracking goes live by Dec 1
  • Help complete Iterable SMS setup and define educator SMS use case and compliance
  • Map current email by segment and recommend cadence and rules to avoid collisions
  • Leave a playbook covering journey logic, naming, QA and troubleshooting; walk Email team through it
  • Weeks 1–2: Iterable walkthrough, audit, QA checklist, launch priority list; Weeks 3–8: onboarding live and monitored, conversion tracking live by Dec 1, process improvements; Weeks 9–12: segment strategy and roadmap; Weekly: 30-min check-in and written update

Skills

Iterable
Email journeys
QA
Segmentation
Campaign optimization

Tools

Salesforce

Job description

Remote, US

About Epic

Epic Kids is the leading digital reading platform built for kids 12 and under, trusted by millions of children, educators, and families around the world. Our mission is to inspire a lifelong love of reading by providing unlimited access to thousands of high-quality books, videos, and educational content through a safe and engaging experience. We combine technology, storytelling, and learning innovation to help every child become a confident reader.

At Epic, you'll join a collaborative and fast-paced global team passionate about building meaningful products that make a real impact on children's education and literacy.

About the Engagement

We need a hands-on Iterable expert to get our educator email journeys live, running correctly, and measured, and to shape an email engagement strategy across our user segments. Our new educator onboarding journey creative was finished in February and is still not fully live because of Iterable and product setup. More educator journeys are queued behind it, and we have had to pause journeys that sent when they should not have. Recent campaign sends have also shown gaps in our wider email process, such as sends reaching the wrong countries or listing the wrong dates, so we also need email marketing operations help to fix how campaigns get built, checked and approved.

This is a 12-week contract. You'll work alongside our Email team and partner with Product and Engineering on event data. The goal is to clear the backlog, prevent new mistakes, and leave us with a strategy and playbook we can run ourselves.

What You'll Own

Educator Journey Launch:Finish setup, QA and launch of the new educator onboarding journey, and retire the old one with no gap in coverage. Then build and launch the other educator journeys in progress, in priority order. Monitor each launch and report results against our journey goals.

Iterable Audit & QA:Audit active journeys and campaigns, and flag anything sending to the wrong audience or overlapping another program. Put a pre-launch QA checklist and sign-off step in place so unintended sends stop.

Email Marketing Operations Review:Review how our email campaigns move from request to send today across Marketing, Creative, Product and the Email team. Find where errors slip through and recommend improvements, such as clear owners and checks for audience, country, dates and offers before anything sends. Help put the agreed changes in place. Start from the issues the team has already flagged in the weekly email marketing meeting.

Conversion Tracking:Review our educator and family conversion definitions and tracking in Iterable, and implement or fix them where needed, with tracking live by December 1. Confirm the product events our journeys rely on to reach Iterable.

SMS Integration:Help complete the Iterable SMS setup and define the first educator SMS use case, opt-in and compliance requirements.

Engagement Strategy Across Segments:Map current email by segment: free and paid educators, ES+ schools and districts, families, and prospects. Recommend programs, cadence and priority rules so programs don't collide, plus a roadmap for the next two quarters.

Documentation & Handoff:Leave a playbook covering journey logic, naming, QA and troubleshooting, and walk the Email team through it.

Weeks 1–2:Iterable walkthrough, audit of live journeys, QA checklist, prioritized launch list, review of the current email campaign process

Weeks 3–8:onboarding journey live and monitored, next journeys launched, conversion tracking live by Dec 1, process improvements recommended and rolling out

Weeks 9–12:segment strategy and roadmap, playbook, final walkthrough

Weekly:30-minute check-in and a short written status update

Not in scope:email creative and copy, product or engineering builds, changing email platforms.

What We're Looking For

Required:

3+ years hands-on in Iterable: journeys, segmentation, triggers, data feeds and QA

Experience setting up conversion or event tracking and reporting on email impact

Email marketing operations experience: campaign intake, workflows, QA and approvals across teams

Clear, practical recommendations, delivered collaboratively with an in-house team

Comfortable working remotely and independently

Nice to Have:

EdTech, K-12 or freemium product experience

Iterable SMS setup

Salesforce and Iterable integrations

Deliverability and domain reputation

How We'll Measure Success

Educator onboarding journey live, old journey retired, no coverage gap

No unintended sends from journeys launched or reviewed

Process improvements agreed and in use, with audience, country and dates checked before every send

Conversion tracking live in Iterable by December 1

Every in-progress educator journey launched or on a dated plan

Segment strategy and playbook delivered and reviewed by the Email team

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Epic Kids Inc.’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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