IT Solutions Specialist

lifewisecareers; Kentucky; On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Retirement plan with employer match

Unlimited PTO

Job summary

LifeWise Academy seeks a technical Marketing Systems Engineer to bridge strategy and execution, owning CRM journeys and data flows across platforms. You will translate business requirements into scalable automation, optimize Salesforce components, and ensure data integrity to support growth.

The role involves cross-tool integrations, governance of marketing workflows, and collaboration with IT and marketing teams.

Qualifications

• Experience with CRM systems, preferably Salesforce.
• Strong understanding of system integrations and data flow.
• Experience supporting marketing or growth campaigns.
• Understanding of marketing funnels and lifecycle concepts.

Responsibilities

• Marketing Journey Implementation: Build and maintain marketing journeys within CRM and marketing automation platforms.
• Salesforce & CRM Optimization: Own and improve Salesforce structures, flows, campaigns and data models.
• Cross-System Integration: Manage integrations between Salesforce and external marketing tools and ensure data synchronization.
• Documentation & Governance: Document architecture, automations and data flows; maintain standards for CRM usage.

Skills

CRM systems

Salesforce

Data integration

Marketing automation

Lifecycle marketing

A/B testing

APIs

Education

Bachelor’s degree in information technology, computer science, business, marketing or related field

Tools

Salesforce Flows

APIs

SQL

Job description

About You

You love Jesus. You love people. You love building systems that actually work.

You are both technical and operational, with a strong ability to connect business needs to system execution.

You enjoy working behind the scenes to ensure that what is designed strategically actually functions effectively in real life.

You are naturally curious about how systems interact, how data flows and where processes break down. You don’t just build solutions—you refine and improve them over time. You are energized by solving problems, simplifying complexity and creating scalable processes that others can rely on.

You are a strong communicator who can work across teams, translating strategy into clear system requirements and ensuring alignment between technical execution and organizational goals.

At the end of the day, you are detail-oriented, proactive, collaborative and mission driven. Most importantly, you know this isn’t just your career. It’s a chance to do something meaningful. A chance to serve others. And a chance to make a life-changing impact on students with the Gospel.

Key Responsibilities

Marketing Journey Implementation

• Build and maintain marketing journeys within CRM and marketing automation platforms
• Translate journey maps and lifecycle strategies into workflows, automations and triggers
• Ensure segmentation, timing and communication logic are implemented correctly
• Partner closely with Marketing team to bring customer journeys to life through systems
• Build and maintain dashboards and reports related to journey analytics and metrics
• Ensure systems remain aligned with evolving initiatives and strategies

Salesforce & CRM Optimization

• Own and improve the structure, usability and scalability of marketing-related Salesforce components
• Build and maintain flows, automations, campaigns and supporting data models
• Continuously enhance system usability for Growth, Marketing and Development teams
• Ensure Salesforce supports segmentation, tracking and campaign execution effectively
• Monitor system performance and identify opportunities for optimization
• Refine automations and workflows based on performance insights and organizational needs
• Support implementation of A/B testing and campaign iteration within systems

Cross-System Integration

• Manage integrations between Salesforce and external marketing tools (email, SMS, web platforms, etc.)
• Collaborate with IT team members to maintain a stable and scalable system ecosystem
• Design, build and maintain how data flows between Salesforce and integrated marketing platforms
• Ensure data is accurate, consistent and reliably synchronized across systems
• Translate business and marketing requirements into scalable system architecture
• Identify and resolve breakdowns in data flow, automation logic, integrations, data inconsistencies or system performance
• Develop a strong understanding of Growth, Health, Development, Marketing and web workflows

Documentation & Governance

• Document system architecture, automations and data flows
• Maintain clear standards and best practices for CRM usage and automation development
• Support IT governance policies related to system changes and process management
• Ensure sustainability and clarity for ongoing system maintenance

Qualifications

• A mature personal Christian faith consistent with the LifeWise Academy Statement of Faith
• Experience working with CRM systems, preferably Salesforce
• Strong understanding of system integrations, data flow and automation
• Experience supporting or working within marketing, growth or campaign execution environments
• Working knowledge of marketing funnels, customer journeys and lifecycle marketing concepts
• Experience building or managing marketing automations such as email, SMS or multi-step campaigns
• Ability to translate business and marketing requirements into technical solutions
• Excellent problem-solving and troubleshooting skills
• Ability to work with and effectively communicate with both technical and non-technical stakeholders
• Strong organizational skills with attention to detail, follow-through and execution
• Experience building automations such as Salesforce Flows or similar tools (preferred)
• Familiarity with segmentation strategies, audience targeting and campaign logic (preferred)
• Understanding of marketing performance concepts such as conversion rates, attribution and A/B testing (preferred)
• Basic understanding of APIs, SQL or web technologies (preferred)
• Bachelor’s degree in information technology, computer science, business, marketing or related field (preferred)
• Willing to travel to Hilliard, OH once a week for in person work

Salary and Benefits

• From $70,000 per year
• Medical, dental, and vision coverage for qualified employees
• Retirement plan, including employer match
• Unlimited PTO for qualified employees

LifeWise Academy's hiring practices and EEO Statement are fully in compliance with both federal and state law. Federal law creates an exception to the "religion" section of employment discrimination laws for religious organizations and permits them to give employment preference to members of their own religion. LifeWise Academy is in that category.