INTIMINA Copywriter (Sanghai) at INTIMINA China

Hong Kong Study Skills Research Institute; United States; Vor Ort; USD 50.000 - 70.000; Vollzeit

Zusammenfassung

The Hong Kong Study Skills Research Institute is seeking a Marketing Copywriter to enhance brand awareness for the INTIMINA brand through engaging content. This role involves creating captivating text for various media including websites, social media, and press releases.

The ideal candidate will navigate tight deadlines, work closely with graphic designers for brand consistency, and contribute creatively to product launches and campaigns in a permanent full-time position.

Qualifikationen

• Strong writing skills with an understanding of brand tone and voice.
• Ability to work under tight deadlines and manage multiple projects.
• Experience in content development for various forms of media including social media and press releases.

Aufgaben

• Develop captivating written content for the INTIMINA brand.
• Collaborate with graphic designers and brand managers on creative concepts.
• Ensure consistent brand voice across all marketing materials.

Jobbeschreibung

General Summary

To be integral part of Global Marketing Team and be responsible for all copy needs within INTIMINA Brand. Through captivating and informative text, this position will create brand awareness, generating interest in our products encouraging product adoption. This integral creative role coordinates with both the marketing and graphic designers' teams to support their respective objectives, ensuring consistency in voice while positioning us as an outperforming brand for the benefit of intimate wellbeing.

Essential Duties & Responsibilities

• Develop a deep understanding of the INTIMINA brand (tone/voice/look/feel)
• Develop and transform existing copy into captivating, commercial and informative text that will increase the awareness of the brands – targeting retailers, distributors, journalists and/or end-customers
• Develop written content for website, according to SEO and customer‑benefit goals
• Propose creative ideas and concepts, in collaboration with the graphic designers and brand manager
• Develop written content for product launch, blog, social media channels, sales letters, ads, press releases and ad campaigns
• Handle several projects at the same time, sometimes under pressure and often to tight deadlines
• Amend, revise or redevelop text in response to feedback from the creative team, PR Team and Marketing Team from sister brands

Organization Relationships

• Report directly to Brand Manager
• Regular communication with marketing specialists, international graphic designers, copywriters and PR Team across the organization
• Develop working relationship with all relevant functions

Contract Type

Permanent – Full Time