Internet Manager / Traffic Manager- Crown Lexus

Sonic Automotive; Ontario (CA); On-site; USD 68,000 - 128,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401k

PTO

Award-winning training

Job summary

Sonic Automotive is seeking an Internet Manager / Traffic Manager for Crown Lexus in Ontario, CA. This role focuses on managing traffic, achieving performance KPIs, and enhancing dealership sales through effective strategies and team collaboration.

The ideal candidate will have at least 2 years in automotive retail management, robust training skills, and a strong understanding of the automotive market. Offers a competitive salary ranging from $68,000 to $128,000 based on performance and includes opportunities for bonuses.

Qualifications

• Minimum 2 years of automotive retail management experience.
• Exceptional communication skills, both written and verbal.
• Ability to identify opportunities and create action plans.

Responsibilities

• Maintain understanding of Traffic Management.
• Identify and address low performing areas.
• Train, coach, mentor teammates.

Skills

Exceptional communication skills

Organizational skills

Analytical skills

Proficiency in CDK CRM

Adaptability to change

Education

Minimum 2 years automotive retail management

Minimum 2 years training and development

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Outlook

Job description

Internet Manager / Traffic Manager- Crown Lexus in Ontario, CA at Sonic Automotive

Job Type: Customer Service

Experience: Associate

About

Crown Lexus,is a Sonic Automotive Dealership.

• We boast the lowest turnover in the industry.
• We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).
• We are committed to developing and promoting within the company.
• We are technology based - most jobs use IPads or IPhones that we provide.
• Our benefits are extremely competitive with Medical, dental, vision, HSA, 401k and PTO.
• We encourage peer to peer teamwork and recognition.
• Special benefits to purchasing and leasing a car.
• Personal Automotive Concierge Service.

Job Description

Job Summary:

The Traffic Manager is responsible for three primary areas: ensuring 100% Traffic Management Playbook compliance, owning in-store structure, and maintaining Sonic Brand KPI performance.

They will work side‑by‑side with dealership teammates and Brand Traffic Management Director to identify strengths and opportunities in each of the areas listed above. The Traffic Manager will assist the store in executing to increase overall Traffic Management performance, dealership sales, and profitability.

This position also works laterally with other management personnel in the dealership, with emphasis on New and Used Vehicle Operations. This is to bring a comprehensive analysis and well‑rounded resource to the assigned departments.

The Traffic Manager will report directly to the General Manager in alignment with their Traffic Management Director.

Duties and Responsibilities:

• Maintains a thorough understanding of Traffic Management
• Assists store in identifying and addressing low performing areas in comparison to individual KPI’s, targets, and objectives
• Partners with TMD’s and General Managers to implement action plans based on opportunities, and hold teams accountable to achieving defined objectives
• Drives standardization of traffic management processes at the department level
• Effectively communicates traffic management changes and enhancements to all applicable department teammates
• Partners with TMD and eLead support team to resolve issues and complete requests
• Outline precise growth plans in the department to achieve KPI’s, metrics, and awards
• Perform monthly traffic management full audit. The scorecard can be found in the Traffic Management Playbook Chapter 1 – Overview, KPI’s Support
• Facilitates weekly internet traffic management meeting. Guidance structure is in Traffic Management Playbook Chapter 7 Internet
• Mystery shops our competitors weekly as well as our own departments to ensure lead performance is handled with precision
• Review call performance daily through CallRevu
• Inspect website (mobile and desktop), check for accuracy and quality (i.e., specials, photos etc.)
• Holds management and sales teammates accountable for achieving results and hitting KPI targets
• Trains, coaches, mentors, and develops teammates where needed

Requirements:

• Minimum 2 years automotive retail management
• Minimum 2 years training and development (store and/or corporate level)
• Able to set priorities, multi-task, achieve goals and obtain buy-in
• Ability to identify opportunities and create action plans to improve sales performance
• Proficient in CDK CRM (Elead)
• Exceptional communication skills, both written and verbal
• Ability to establish and maintain strong internal and external relationships
• Strong organizational and analytical skills, including: planning strategy, problem solving and root cause identification
• Experience in developing strategies and communication
• Experience in group facilitation, coaching and leading teams
• Must be technology savvy and current on business trends
• Must be adaptable to change
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook

Salary Range:

$68,000-$128,000 Based off performance

(The Traffic Manager Position has a Pay Scale consisting of the following elements and ranges. Wages include Base Salary of $5,720 per month. The position may also pay commission compensation which is based on the value or number of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance. The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.)

All your information will be kept confidential according to EEO guidelines.