Internet Lead Response Specialist

Mile High Harley Parker South; Parker (CO); On-site; USD 42,000 - 62,000; Full time

Job summary

Mile High Harley Parker South is seeking a Motorcycle Sales & Internet Lead Response Specialist to manage online inquiries and convert them into in-store appointments. You will serve as the first point of contact for internet leads, delivering rapid, professional communication that builds excitement and trust around motorcycles.

In this role you will qualify leads, coordinate with the sales team, and log all activity in the CRM while maintaining strong customer relationships across digital

Qualifications

• Strong communication and listening skills.
• Experience in customer service or sales is preferred.
• Familiarity with CRM platforms and digital lead management.
• Ability to multitask and manage high lead volumes.
• Professional phone presence and disciplined follow-up.
• Interest in motorcycles and powersports is a plus.

Responsibilities

• Monitor and respond to internet leads from dealership sources.
• Respond promptly (5–15 minutes during business hours).
• Qualify customer interest, motorcycle preferences, budget, and timeline.
• Contact customers via phone, text, and email to build rapport and provide product information.
• Convert inquiries into dealership appointments and coordinate with sales.
• Log all communications in the CRM and maintain accurate records.
• Ensure no lead goes unanswered and run follow-up campaigns.
• Collaborate with sales to communicate expectations and feedback.

Skills

Strong communication skills

Customer service or sales experience

CRM systems experience

Multitasking and lead management

Professional phone presence

Passion for motorcycles

Tools

VinSolutions

DealerSocket

Elead

Job description

The Motorcycle Sales & Internet Lead Response Specialist is responsible for managing and responding to all online customer inquiries related to motorcycle sales. This role serves as the first point of contact for internet leads, ensuring rapid, professional communication that builds customer excitement and converts digital inquiries into in-store appointments and sales opportunities.

The specialist works closely with the sales team to ensure leads are properly qualified, tracked, and followed up with in a timely manner. As well as working on the sales floor when needed and on Saturdays/

Key Responsibilities

Lead Management

• Monitor and respond to all incoming internet leads from dealership website, manufacturer sites, third-party marketplaces, and social media platforms.
• Respond to leads promptly (typically within 5–15 minutes during business hours).
• Qualify customer interest, motorcycle preferences, budget, and timeline.

Customer Communication

• Contact customers via phone, text, and email to answer questions and build rapport.
• Provide product information on motorcycles, promotions, financing options, and inventory availability.
• Maintain professional, enthusiastic communication that reflects the dealership brand.

Appointment Setting

• Convert internet inquiries into confirmed dealership appointments.
• Coordinate appointments with the appropriate sales team members.
• Send confirmations and reminders to maximize show rates.

CRM Management

• Log all communication and lead activity in the dealership CRM system.
• Maintain accurate records of customer interactions and follow-up schedules.
• Ensure no lead goes unanswered or unworked.
• Execute structured follow-up campaigns for unsold leads.
• Re-engage past prospects through email, text, and phone outreach.
• Track customer engagement and adjust communication accordingly.

Collaboration with Sales Team

• Communicate customer expectations and information to the sales staff before appointments.
• Assist the sales team in maintaining strong digital customer relationships.
• Provide feedback to management on lead trends and customer interests.

Performance Expectations

Success in this role is typically measured by:

• Lead response time
• Appointment set rate
• Appointment show rate
• CRM compliance and activity tracking

Required Skills & Qualifications

• Strong communication skills (phone, email, text)
• Customer service or sales experience preferred
• Comfortable working with CRM systems and digital lead platforms
• Ability to multitask and manage high lead volumes
• Professional phone presence and follow-up discipline
• Passion for motorcycles and powersports is a plus

Preferred Experience

• Dealership BDC or internet sales experience
• Knowledge of motorcycle models, features, and riding culture
• Experience with dealer CRMs (VinSolutions, DealerSocket, Elead, etc.)
• Interaction with both digital and in-store customers